The war of the cheque-book is declared in the streaming video. And this time, it is Apple that stimulus. The manufacturer of the iPhone would have already injected $ 6 billion (5.4 billion euros) in movies, series and entertainment programmes intended to supply power to its future video-on-demand by subscription, Apple TV+, according to the Financial Times . An amount equivalent to the amount spent this year for Amazon Prime Video in the original content.
In 2017, when Apple had expressed its willingness to invest in the market of video streaming, the amount mentioned was around rather a billion dollars. But now is not the time to over-cautiousness. To have a chance to compete with the behemoths Netflix, WarnerMedia, NBCUniversal or Disney+, which will arrive in November escorted franchises ultrapopulaires, Apple has clearly understood that he had to show his muscles.
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