If you’re a freelancer or business owner, you might be wondering how to market your services. Getting your brand in front of potential clients isn’t always easy, and it can cost a small fortune.
That doesn’t have to be the case, however. You can market your business in several ways, and you should be using them to grow your online presence.
Custom Websites
We all know that a website is essential, but we often underestimate how important a well-designed site is. New businesses often rely on cheap builders to save a few pennies, but it might not be the best idea.
According to Brain Box Labs, you need a custom website to really stand out. Not all of us can afford this, though, but you should avoid having another brand – like that of a website builder – on your page.
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Google Analytics
Do you use analytics on your website? If you don’t, you’re missing out on some of the most useful and important information about your clients. It tracks how people find your site, search terms they use, where they go, and what they do.
With the information you get from Google Analytics, you can refine your site. Make changes to draw in the right people or improve your keywords to show up in the right searches.
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Facebook Business
You probably already know that you should be advertising on social media. However, were you aware that Facebook has a business dashboard? You can register your company with the platform, verify it, and gain access to many new features.
The next time you want to advertise on Facebook, use its business tool. You’ll be surprised at how much more you’ll be able to do.
Canva
Many of us can learn to do our own marketing. However, not all of us have the creative streak required to create professional designs. You might be able to advertise on social media, but doing so with poorly designed images won’t generate much business.
That’s where Canva comes in. It’s a fantastic browser-based design tool to help you create professional marketing images quickly and easily. There are thousands of ready-made templates, stock images, and fonts.
Best of all, the free version contains most things you’ll need to create fantastic designs.
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Mailchimp
Email marketing isn’t dead, not by a longshot. When it comes to this method, there are few better tools than Mailchimp. Even the free version puts most other email marketing tools to shame.
It shouldn’t be surprising that many big brand names rely on Frederick von Chimpenheimer IV – that’s the mascot’s actual name. MailChimp has several easy to use templates, strong analytics, subscriber lists, and integrates with several other marketing tools.
Take Away
Sometimes you need to spend a little money to make money. Other times, there are amazing free tools that can boost your marketing campaigns. There might even be a few versions you don’t even know about.
Don’t be afraid to try a few new things or older marketing ideas with modern twists. By using the right tools, you can get valuable information, and boost your online presence affordably.
