However, the forecast is subject to change. Because the possible effects of the novel Coronavirus does not yet contain. The consequences for the business could not currently be reliably quantified, informed Adidas on Wednesday in Herzogenaurach. In China, the crisis in the Dax is expected to lead the group alone in the first quarter to a loss of turnover of up to one billion euros. adidas 200,10 EUR -20,90 (-9,46%) Xetra
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To the price data, China is one of the most important and most lucrative markets of Adidas . The business in the country has dropped between the end of January and the end of February, explained to the group. The manufacturer had had to close many stores. In the rest of the open shops is significantly less customers. In February, Adidas have stopped all deliveries to China, it said.
Adidas expected for the first quarter in China, lower sales
Since the end of February, the company recorded a slight recovery, since stores and warehouses opened slowly again. For the first quarter of the sporting goods group in China, expects up to a billion lower sales compared to the previous year, the operating result is expected to be around 400 to 500 million Euro to be weaker. The production over in China, however, for the most part, the global sourcing has not been affected according to the figures available so far.
The development in Japan and South Korea, was also charged. Impact on Europe did not want to put a figure on the company. Currently, there is no “significant” impact, said a group spokeswoman. So, Italy is currently virtually sealed off, and it is still not definitively clear, whether sports take place in large events like the European football championship and the Olympic games as planned. According to the current state, the dates should remain the same.
Adidas could be the sixth Time in a row, double-digit profit
Adidas is expected, therefore, currently, for 2020, a currency-adjusted sales growth of six to eight percent. In the previous year, revenues adjusted for currency effects, to six per cent, had increased to 23.6 billion euros. From continuing operations should remain a profit of 2.1 to 2.16 billion euros hang, this would correspond to a Plus of ten to 13 percent compared with 1.92 billion euros in 2019.
If this is successful, it would be the sixth Time in a row that Adidas was able to increase its profit by a two-digit percentage, said CEO Kasper Rorsted. In 2019, the result was grown in the continuing operations of 12 percent. Adidas wants to pay to its shareholders, therefore, 15 per cent higher dividend of 3.85 euros per share. This corresponds to a payout ratio of 39.2 per cent. The group has set itself the goal to pay 30 to 50 percent of its profits from continuing operations to shareholders.
In the past year, the company increased its sales in all regions. Bottlenecks in the United States delivery, especially in the first half of the year, a stronger growth was prevented. The sports article manufacturer put a currency-adjusted increase of ten percent in the fourth quarter.
was the key growth driver to 2019, China, with currency-adjusted increase of 15 percent. But also in North America, revenues increased in spite of the shortage of supply by eight percent. Europe returned to growth and posted a three per cent increase in sales. Adidas had slept through most recently the development and the market somewhat neglected.
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