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– ANNEMARIE BÖRLIND leads the cosmetic paradigm shift in China with the debut of the vegan NatuCollagen series during the China Beauty Expo in Shanghai, 2024

SHANGHAI, May 23, 2024 /PRNewswire/ — ANNEMARIE BÖRLIND, the renowned German organic skincare brand, is pleased to announce the launch of its innovative NatuCollagen series with vegan collagen in China.

Mandatory animal testing in cosmetics has long been an obstacle for ethical beauty brands, preventing them from entering this market. However, recent regulatory changes have paved the way for these brands to meet consumers’ growing desire to consume ethical products.

ANNEMARIE BÖRLIND now takes the opportunity to present an innovative skin care line adapted to the demands of the modern and conscious consumer.

NatuCollagen is a pioneering skincare series that harnesses plant-based collagen to provide a natural solution to maintain youthful and radiant skin. Vegan collagen, a key ingredient and growing trend in skin care, is ethical and environmentally friendly. ANNEMARIE BÖRLIND leads the trend.

“We are delighted to introduce our NatuCollagen series to the vibrant and conscious Chinese market,” said Nicolas Lindner, Co-CEO of ANNEMARIE BÖRLIND. “This innovative line reflects our core values ​​of sustainability, ethics and natural beauty. Since our founding, we have believed that beauty should not come at the expense of the health of our planet, and we are proud to offer a vegan collagen alternative that “It aligns with our brand mission.”

The NatuCollagen series will be available exclusively for purchase at its cross-border Tmall flagship store starting June 2024. Consumers will have the opportunity to experience the future of skincare with exclusive promotions and offers.


The family business Börlind, based in the German Black Forest, was founded in 1959. It is currently run by siblings Nicolas and Alicia Lindner, the third generation. Börlind has always firmly anchored sustainability in its corporate philosophy and is committed to sustainable sourcing. The brand combines the best of nature with the most advanced science to create effective, environmentally friendly products that help people take care of their skin naturally. ANNEMARIE BÖRLIND is also one of the world’s leading manufacturers of natural cosmetics.

Photo – https://mma.prnewswire.com/media/2413400…

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