(Information sent by the signing company)

The newly opened establishment joins the 13 new physical points of sale that the Spanish menswear firm is opening throughout this year in the main regions of the country

· The new store in the Madrid shopping center stands out for its architectural design and open spaces, with noble materials such as wood or stone, and where light is the protagonist

Madrid, October 20, 2022.- The Spanish menswear firm, Boston, continues with its ambitious expansion plan with the opening of a new store in the Islazul shopping center in Madrid. An opening that adds to the 12 physical points of sale already opened in the main regions of the country, with a redefinition in addition to the image, proposal and offer carried out by the company throughout this year.

Located on the first floor and with an area of ​​120m2, the new premises stand out for their architectural design and open spaces in which light is the protagonist. A warm and welcoming environment, inspired by nature, with a Zen air and a touch of industrial spirit, in which Boston has opted for noble materials such as wood or stone, to perfectly combine trend and tradition.

The result is a new store concept that breaks with the archetypes of the sector to surprise the visitor. High ceilings, ascending lines, sinuous shapes in the furniture and a clear preference for neutral colors remind us that the present and future of fashion involves a more sensory and personalized shopping experience.

In this new store you will find the new men’s fashion proposals from Boston for this autumn-winter season, which includes a wide selection of sportswear with an urban character, casual looks for day to day, and a careful line of suits designed for the most special moments. In the AW22 collection you can find very functional garments, designed to adapt to the rhythm of everyday life, made from premium raw materials to achieve optimal durability.

The Boston firm, with more than 77 years of experience in the sector, has become a benchmark in men’s fashion thanks to its experience, the quality of its garments and its personal style; and has managed to consolidate its presence throughout the national territory through its more than 30 points of sale.

about boston

Founded in 1945, Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company -with a family tradition with 77 years of experience in the sector and a workforce of almost 150 employees- has managed to consolidate its presence over the throughout the national territory through a wide network of points of sale: 28 own physical stores, 2 corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion garments with excellent value for money, framed in an attractive experience that promises to build customer loyalty.

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