– FIFA and Hisense will engage fans during the FIFA World Cup Qatar 2022™ with the launch of Hisense’s FIFA World Cup Daily
QINGDAO, China, Nov. 16, 2022 /PRNewswire/ — FIFA is proud to announce the launch of Hisense’s FIFA World Cup Daily, produced daily from the FIFA Fan Festival™ in Doha’s Al Bidda Park, bringing together to celebrities, creators, influencers and legends to recap the game of the day.
Celebrating the global appeal of the FIFA World Cup, the show will take an innovative global and local approach to programming, complementing matches and reports with original content from 32 creators, one from each participating country.
The show will be led by a team of experienced broadcasters led by Caroline De Moraes (Eurosport and BBC), Michael ‘Timbsy’ Timbs (COPA90) and Rachel Stringer, former EA Sports FIFA Global Series presenter.
With each 25-minute episode, the show will also make use of FIFA’s extensive archive, highlighting some of the best and unforgettable moments from previous tournaments; presenting live and pre-recorded challenges on set that will appeal to even casual football viewers; and give viewers an inside look at the FIFA Fan Park™ in Doha’s Al Bidda Park.
FIFA’s Director of Strategy, Digital and FIFA, Charlotte Burr, explained: “FIFA is all about creating new experiences for fans, and Hisense’s FIFA World Cup Daily will certainly deliver that. With its direct broadcast from FIFA Fan Festival in Doha, and by combining local content with global analysis, it will create a complete view of the tournament for fans while engaging and entertaining everyone watching from home.It’s an exciting step change as we engage with our affiliates commercials in the original content”.
The show is presented by Hisense, Official Sponsor of the 2022 FIFA World Cup Qatar™, and continues the brand’s long-term relationship with FIFA.
“At Hisense we are big football fans and we know that two things are true,” said Alex Zhu, Vice President of Hisense Group and President of Hisense International. “First, soccer fans can’t get enough of the FIFA World Cup, so we are delighted to provide our consumers with the best, most comprehensive and easiest access to FIFA World Cup programming.
“And secondly, football fans want content that feels unique to them, to their countries, to their teams, to their culture. Having creators from around the world help us capture these magical moments will help Hisense to offer their viewers the best FIFA World Cup experience”.
Media contact: Sandra Correasandra@thunder11.com
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