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Surprisingly, insolvency application of CambridgeAnalytica and umbrella company SCL Group does not come. For weeks, BritischeDatenanalysefirma has been at heart of Facebook scandal: it is supposed to illegally acquire up to 87Millionen records of social network and to help m, among or things, manipulierthaben US residents during presidential election of 2016. Wher that was effective, wirdunter scientists doubted. In March, UnternehmenschefAlexander had to go Nix, and in April chief AlexanderTayler company.
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In same period, many customers VonCambridge Analytica have also passed, Wall Street Journal reported. In EinerPressemitteilung writings responsible of company, reporting had “practically all customers expelled” and one was in a “finanziellprekären situation”.
Some politicians suspect company’s insolvency claim to einenVersuch an investigation into its illegal activities and to minimise compensation payments. Abominable. Insolvency to disguise illegally, “tweeted Diebritische Labour MEP Mary Creagh. The chairman of BritischenParlamentsausschusses, Damian Collins, warned that data history of Cambridge Analytica and parent company would SCLgelöscht. The investigation of company’s work was essential, he wrote on Twitter.
Cambridge Analytica is just a company of many
With economic end of Cambridge Analytica, DieDebatte is not yet over. First, because investigations continue undPolitiker in US and Europe want to know who had all access to records. and secondly, because Cambridge Analytica is only stellvertretendfür lucrative business with data of Internet users and users.
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Even though Cambridge Analytica was particularly focused on Diemutmaßliche voter manipulation, company was in first line of business for advertising industry. It promised its customers, among or things, market analyses and so-called microtargeting: it collected data vonMenschen, in order to divide m into target groups and thus be able to ansprechenzu personally – for example through personalized advertising.
The same principle forms basis of Facebook’s business model: The social network continues to offer its advertising partners opportunity to play passendeAnzeigen on basis of user information such as gender or interests (what users and Users By way in settings Anpassenkönnen). Facebook does not sell any data and does not provide its Partnerinnenauch with information such as names or addresses, as Mark Zuckerberg in SeinerAnhörung in US Congress repeatedly emphasized. However, microtargeting allows to create complex profiles in order to be able to target people. Undbirgt thus also a certain risk of manipulation when se data come into Diefalschen hands.
