PARIS, July 21, 2023 /PRNewswire/ — Accor’s presence in Japan is set to double while hotel openings gain momentum throughout the region. With travel and tourism surging once again on a global scale, countries such as Japan, Singapore, Vietnam, and surrounding regions such as China, are experiencing a significant influx of foreign travelers, as well as increasing domestic demand for business and leisure travel experiences.
Accor recently announced a new strategic partnership with JHRA in Japan to renovate and rebrand the Daiwa Resorts portfolio into Grand Mercure and Mercure hotels that will offer uniquely local experiences. The agreement will double Accor’s current portfolio in Japan, adding 23 properties and over 6,000 rooms. Conversion of the hotels will occur throughout 2024, after which the properties will operate under the aforementioned Accor brands.
“We are thrilled to be adding these great hotels to our portfolio in Japan and will continue to build on the relationships that Daiwa Resort has successfully maintained within each region, working closely with our partners, Japan Hotel Reit Advisors, Daiwa Resort’s asset manager, to revitalize these properties,” said Jean-Jacques Morin, Group Deputy CEO and CEO Premium, Midscale
“We would like to express our sincere gratitude to everyone who has supported Daiwa Resorts until now. 23 of our hotels located in scenic spots across Japan, from Hokkaido to Okinawa, will be rebranded as Grand Mercure and Mercure hotels. By rebranding, we will be able to provide our customers with various allures and memorable travel memories. In the future, we promise that guests will be able to enjoy a comfortable stay with activities that incorporate local cuisine, local attractions and relaxing hot springs while making the most of the unique characteristics of each hotel. We would like to work together with the local community more than ever before and share the appeal of each region not only within Japan but also around the world,” commented Koji Mayanagi, Daiwa Resort Co., Ltd. President
Accor will also debut several new flagship properties in the region over the coming years, demonstrating the diversity of the Group’s expanding network in Asia Pacific.
Historically, Thailand and Indonesia have been areas of strength for Accor and where the company will continue to push forward with new development opportunities. Vietnam, Philippines, and Japan are also markets of significance that Accor has identified for growth opportunities in the future.
Accor will continue to seek out large scale opportunities exploring more conversion opportunities thus efficiently adding value to existing hotels and giving brands a sizeable boost.
Independent hotel owners have long been attracted to Accor brands for conversion opportunities. The Group is renowned for its adaptability, ease of transition, and unmatched spectrum of brands, including Pullman, Novotel, ibis, ibis Styles, Mercure, GrandMercure, Mövenpick, greet, and the newest addition – Handwritten Collection. All of these brands are designed to be conversion friendly, offering owners of existing hotels a swift revenue boost with immediate access to the power and reach of Accor’s sales, distribution and loyalty platforms, while also benefiting from the Group’s environmental, social, and governance (ESG) capabilities.
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