NUREMBERG, Germany, October 17, 2023/PRNewswire/ — From retro products to fantasy, science fiction and action to strategy – there is a toy for every interest of wealthy adults. The Spielwarenmesse highlights this trend between January 30 and February 3, 2024 with the new special „Life’s a Playground – Toys for Kidsters, Kidults
High-net-worth target group
Adults are an important target group for the toy trade. Among them there are many who have board games, a special miniature car on their desk, who collect comics or have a sweatshirt with a well-known character. Christian Ulrich, spokesman for the board of directors of the Spielwarenmesse eG, explains: „Adults who show interest in toys are no longer a minority group. They form a high-sales target group, whose potential the toy trade must take into account.” In hall 3A at the Spielwarenmesse, the new special surface shows the variety of products in a world of experiences of approx. 400 m² illustratively.
In search of treasures
The “Collectibles” category brings to the fore the human pleasure of collecting. Toys are also collector’s items and demonstrate their owner’s enthusiasm for a subject. In this context, adults are always looking for new pieces to enrich and expand Your collections. Around the collecting passion you will find, for example, modeling products, action and collectible figures, assembly and system toys, comics, merchandising, NFTs, stuffed animals or puzzles. Collecting can also be a lucrative investment, as can be seen in the following segment „Premium Collectibles”. These products impress with their exclusivity and often have the potential to increase in value.
Immerse yourself in fantastic worlds
Collectible card games are, along with role-playing games and miniature games, examples of the “Creative Fantasy” category. They take players into a fascinating and interactive game world. Here they can immerse themselves in adventures. epics, demonstrate your strategic skill or participate in competitions. In collectible card games you can compose individual decks to compete with others in a duel. In Role Playing Games, participants choose certain characters and allow themselves to be led by a master of ceremonies through the game world. Miniature games require tactical skill. In the foreground you often find carefully crafted and painted miniature figures.
Lots of games on the table
In the “Tabletop-Games” category, different board and board games are brought together for teams of two people or larger groups. It doesn’t matter if you enjoy adopting different roles, demonstrating strategic ability, solving difficult cases or just looking for fun in the game – board games, such as escape games, parlor games, party games, card games, strategy games or logic games, also delight adults.The variety ranges from quick game fun to all-evening games.
Products, special knowledge and experts
„Life’s a Playground – Toys for Kidsters, Kidults
Christian Ulrich summarizes: „The entire concept of Life’s a Playground significantly shows the great potential found in this target group with the special interactive surface and the informative expert knowledge. In this way, new approaches are outlined for expanding the assortment and increasing sales.”
Spielwarenmesse®
Trade fair and marketing services provider Spielwarenmesse eG is the organizing entity of Spielwarenmesse®, the world’s leading fair for toys, hobbies and leisure goods. This B2B fair brings together exhibitors from all countries in the world and constitutes the sales and communication platform par excellence in the sector. The broad general perspective it offers of current events in the sector and the latest developments and trends make it a valuable pool of information and a true compass for toy retailers around the world. To this we must add the multifunctional platform Spielwarenmesse® Digital, created in 2022 to expand the exhibition offer. Spielwarenmesse® has also been a registered trademark in Germany since 2013.
Next edition: Spielwarenmesse®, Tuesday to Saturday, January 30 – February 3, 2024
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