in the little feet, can make things seem as dull as a visit to the shoe. This view is shared most often by a number of parents in the hunt for the perfect size, the pulls it out at the time and the patience. The american skojätten, Nike is now launching a way for you to obtain a even bigger portion of the us barnskomarknaden, which is valued at $ 10 billion, equivalent to just over sek 90 billion annually, writes CNBC.

Consumers will be able to take out three separate subscriptions, either on a quarterly, bi-monthly, or monthly basis. The monthly payments will vary between 20 and 50 dollars, depending on how often the shoes will be.

as of the shoe, as well as the subscription by the customer, he or she may, in some cases, to save a bit of money compared to retail, but in other cases, nothing at all.

for the Profit, then, according to Nike, the place to be in, that the client won’t have to visit a physical retail store, in addition, to get the shoes that is continuously delivered, as well as the right to free return over time, which is a couple of new pairs will be delivered.

that is a new approach in the fight against the Adidas, but also brands such as Fila and Reebok in the domestic market, which is experiencing ever-increasing competition. The idea is not entirely new, in the retail sector, which, overall, are having a tough time. Both retail chains wal-mart and Macy’s have launched a similar business model to, among other things, the make-up and beauty products, in the hope of building up a loyal customer base.

for more information, see the Nike + has been estimated in the Netherlands.