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Data from 50 MillionenFacebook user profiles should have been analyzed by company Cambridge Analytica. While users are wondering how secure ir personal data is on Facebook, and group’s share is losing strongly to market value, latest scandal is also about a much brisantere question: was dieManipulation of voters on Facebook decisive Factor in The Donald trumps to US president? Does Cambridge Analytica’s wirklichgeschafft to manipulate voters? And how manipulated are we in unserenpolitischen views? Surprisingly little, philosopher Philipp Hübl believes. Our views Seienviel more stable than many people like to say.
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AlexanderNix, Derkürzlich-fired head of data analysis firm Cambridge Analytica, bragged to an undercover reporter that he 2016entschieden US campaign. His company had undecided voters so gezieltmanipuliert that y would have voted for Donald Trump. This makes nothing not only advertising for his digital advertising instrument. He attacks a Menschenbildauf, which also has psychologists and neuroscientists in last Jahrzehntenverbreitet: sis of manipulable individual, which does not act aufgrundbewusster decisions, but is controlled by unconscious inclinations. of self-delusion is speech and construction of I. The hype about Neuromarketing and assertion that neuroscience has refuted freedom of will also belong to it.
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DasBegründungsmuster is thankful. It offers simple explanations for überraschendeund frightening events such as election of Donald Trumps to US president. Ultimately, it postpones responsibility: not campaign of Demokratenscheiterte, not followers of Republicans in US saw consciously Overtrumps sexist and racist utterances. No, in end, an was a great deception that electorate was sitting on. But is that true? So far it has not been proven at all wher Cambridge Analytica could really influence choice. The science behind manipulation is far less clear than assumed. and parts of argumentation of Firmawidersprechen itself.
But first to what happened: it all started with a study that had nothing to do with campaign manipulation. The Cambridge psychologist Michal Kosinski and David Stillwell investigated 58.000 Facebook users with an app that simultaneously polls a Persönlichkeitstestist and information about Facebook likes (PNAS: Kosinski, Stillwell et al., 2013,. pdf). Thus, researchers created a data profile of participants and Stießenauf some curious correlations: those who like spiral fries (curlyfries), for example, are more intelligent, who likt Harley-Davidson, rar not. Wersich as a man interested in cosmetic products, is more gay, who follows DerRapformation Wu-Tang Clan, rar heterosexual. Some of se predictions sindwenig surprisingly, ors already: what does French fries form schonmit logical thinking have to do?
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The researchers were able to predict Auchdas electoral behaviour using likes. SolcheKorrelationen are based on well-secured preworks on five personality traits, Diebeim people are relatively constantly strong or weakly trained throughout ir lives: openness, reliability, extrovert, Verträglichkeitund Emotional instability, English first letter after ocean-Merkmalegenannt. Studies show that Persönlichkeitsmerkmaleund voting behavior correlate. Thus, American social psychologist Dana Carney compared two political types, conservative-right type (conservatives) and Progressive (Liberals) (PoliticalPsychology: Carney et al., 2008). This shows something that philosopher Theodor W. Adorno has already suspected: a high value in “openness” is a good indicator of PolitischeOrientierung. People who are open to world want to get to know new food, people and countries. Anyone who is open or Neophil chooses rar progressive, i.e. left Liberal. In conservatives, however, se neophilia are seldom found. They are rar risk averse and, as name implies, prefer to stay with what y already know (PsychologicalBulletin: Jost et al., 2003). Konservativepunkteten is more about “reliability” dimension. Those who are reliable are considered to be systematic, tidy and deliberate.
How political tendencies have personality traits and se in turn correlate with likes, show Kosinskiund Stillwell with an example: who likes brand Hello Kitty, has einenhohen value for openness and a low reliability and chooses with high Probability Democrats.
