Tobacco companies may also only advertise ir products in ir own Internet presence. At least on homepage, advertising is prohibited, as Federal Supreme Court decided in Karlsruhe. He thus gave consumer Central Federal Association (VZBV) right to sue German producer Pöschl tobacco. (AZ: I zr 117/16)
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On homepage of company’s Internet presence, 2014 was able to see image of a group of good-humoured people with cigarettes and snuff. The Landgericht Landshut and Munich regional Court had already seen illegal tobacco advertising. The revisions of medium-sized tobacco manufacturer from Geisenhausen rejected BGH: with presentation products were “brought closer and presented as attractive”, according to BGH judgement, refore image should be classified as advertising.
According to EU law, tobacco advertising is not only banned in newspapers or magazines, but also in a “service of Information society”. These include news portals on internet – and also corporate websites that are effective for public, ” BGH stated:” The worldwide inaccessible start page of a company is addressed to general public and is refore subject to prohibition of Tobacco advertising in Information society services “, Karlsruhe judges justified ir decision.
The Federal Consumer Association evaluated verdict positively: this made it clear to federal court that “re is also a strict ban on tobacco advertising on internet,” said VZBV chief Klaus Müller.
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Advertisement against company Pöschl, 2014, according to its own data, had Action Center forum non-smoking and thus triggered lawsuit of Federal Association of Consumer Centres. Spokesman Johannes Sparrow said that one hopes for a “domino effect”: “We are aware of several cases of appearances on Internet, to which judgement can be transferred.”
