Lady Gaga didn’t get paid for her Super Bowl LI halftime show, but its boost to her career was far greater than the $5 million price of a Super Bowl commercial.
BuzzAngle Music reports that Gaga’s total album sales spiked 1,980 percent on Sunday, to 24,075, while daily sales of the songs performed by the artist soared 1,835 percent, to 134,575.
“Million Reasons” was the most purchased song of those she performed during her 13-minute set, with 47,523 downloads on game day.
To establish its base, BuzzAngle Music used average daily sales for the four days leading up to the Feb. 5 event.
The performance even had a halo effect, as Gaga’s daily song streams jumped from an average of 2.3 million to 5.4 million on game day — then up to 7.5 million on Monday.
The artist further delighted her fans — just hours after jumping into Houston’s NRG Stadium — by announcing she’ll launch into her first tour since 2014 on Aug. 1.
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