Breaking News: Lars Drückhammer Steps Down as CEO of Blau Direkt
In a surprising turn of events, Lars Drückhammer, co-founder and CEO of Blau Direkt, has announced his decision to step down from his role as CEO effective July 1st. Drückhammer will be transitioning to the board of owners, while a new CEO will be taking the reins in the company.
This move comes after the departure of co-founder Oliver Pradetto two years ago, signaling a significant shift in the leadership of Blau Direkt. The decision to bring in new leadership is aimed at injecting fresh perspectives and ensuring continued modernization within the company.
The successor to Lars Drückhammer is a fresh face in the industry, Kai-Uwe Laag, who brings a wealth of experience from the telecommunications sector. With over four and a half years leading sales at Telefonica Deutschland followed by a role as General Manager at a specialized hearing aid retailer, Laag is poised to lead Blau Direkt to new heights.
“We are aiming to become a technology leader in the market and secure the top position,” stated Laag in his inaugural address. His diverse background in sales and digital customer relations is expected to drive innovation and growth within the company.
Despite stepping down as CEO, Lars Drückhammer will remain closely connected to the company in his advisory role on the board. His strategic guidance and expertise will continue to be valuable assets for the future direction of Blau Direkt.
As Blau Direkt enters this new chapter with a change in leadership, all eyes will be on Kai-Uwe Laag as he takes on the challenge of leading the company towards continued success and innovation in the industry.
