LOGO PEUGEOT. Change of identity of the lion brand, unveiling a new logo, based on the model of the 60s.
A change of logo is never trivial and for Peugeot, it is a real turn assumed. The lion brand does not change only image, she changes her identity in order to export a little more to the international, showing the name of the brand on his coat of arms. For its design, the constructor as coach of sochaux is intended for nostalgic fans of the “vintage” inspired by the logo of the 404 in the early 60’s. Remember also the logo to preview on the concept e-Legend-presented at the World Auto in 2018, this logo 2021 y contains the codes. In detail, Peugeot is still in sobriety with this lion head profile and very elegant on a black background and not browned in a triangular or “semi-elliptical” as fun to describe our confreres of the Argus.
The main change relates to the movement of the lion, since its slender shape, hair human, is abandoned .Sober, vintage and elegant, it must symbolize the will of the increasing range of the manufacturer as coach of sochaux displayed successfully in recent years, as evidenced by the titles of car of the year awards for the SUV Peugeot 3008 2017 and then for the Peugeot 208 2020.
© Peugeot
Introducing the brand new face of Peugeot. #LionsOfOurTime pic.twitter.com/xLjRhEwDEf
— Peugeot (@Peugeot) February 25, 2021
What were the different logos Peugeot over the course of its history ?
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logos Peugeot since its establishment
through its new logo, Peugeot is looking to export a little more international, registering its name directly on its crest. The manufacturer remits to the tv brand with a new website to become “simpler” and more “intuitive,” as explained by the brand. New collections, non-motor (clothing, leather goods, arts of the table…), have also been developed with this new identity.
© Peugeot
Note that this is the new Peugeot 308 will be inaugurating the new logo of the brand. You want to know more on the model the most anticipated of the year ? Here is our folder.
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New Peugeot 308 : price, release date… info
For the time being it is not, however, intended that all vehicles are passing quickly under the new crest. Peugeot says that this will be the case as of restylages and new models introduced.
© Peugeot
