Nike has recently launched a new ad campaign called “Equality” to promote the importance of standing up for equal rights. The campaign, released in celebration of Black History Month, features Nike-sponsored athletes such as LeBron James, Serena Williams, Kevin Durant, and Gabby Douglas. Actor Michael B. Jordan narrates the film, while singer Alicia Keys performs a song during the ad.
The message of the campaign is clear – individuals should be judged by their actions, not their appearance or beliefs. Nike plans to showcase the ads on various platforms such as social media, billboards, and posters in the United States and Canada. Additionally, they will be selling “Equality” branded merchandise, including T-shirts and shoes, as part of their Black History Month collection.
During the NBA All-Star weekend, Nike athletes will be wearing apparel from the “Equality” campaign. The company has also pledged to donate $5 million to organizations like MENTOR and PeacePlayers, which work towards promoting equality in communities across the country.
This campaign by Nike comes shortly after the Super Bowl, where many companies aired ads promoting inclusion and acceptance. Brands like Budweiser, 84 Lumber, Coca-Cola, Airbnb, Kia, and Tiffany featured messages about immigration, equality, and environmentalism in their commercials.
It is clear that Nike is using its platform to advocate for important social issues and to support organizations working towards equality in communities. The “Equality” campaign serves as a reminder of the values that sports can represent and the positive impact that athletes and companies can have on society.