Payback card and Coupons there are more, but the focus is now electronically: “We are fully focused on the mobile Payback,” says managing Director Bernhard Brugger. “The core of what we do today, the App is.”
consumer advocates consider discount programs skeptical
Since the founding of the 13. March 2000 has been added to a variety of competitors, but Payback is with 31 million customers the largest discount program in Germany. The competing Germany card puts its number of customers to 20 million. “We’re still growing, with between 300,000 and 500,000 customers per year,” says Brugger.
In the Jargon of Marketing strategists bonus hot systems such as Payback “Loyalty programs”. For a small price reductions, the company will receive a variety of data: The customer will disclose, what to buy when, where and how often you do something. This, in turn, allows the company, its customers target advertising and thus increase sales. And that is the reason why consumer – and data protection discount look at programs suspicious. Payback emphasizes that the company operates not address trade and no data is sold to third parties more.
Payback to new partners
“We will continue to promote a very strong digital business and want to continuously take new partners,” says Brugger. “There are a few industries that we want to occupy, as they are interesting for our customers: such as the textile, shoes included, for the Do-it-Yourself and also the electronics sector.” Currently 35 retailers and service providers, as well as 650 of the Online merchants are connected. In March, the energy company Eon to be added as a new Partner. However, the end is folded 2019 Kaufhof.
“In our App, we bundle three things: the digital card to earn points, partner offers, and our mobile payment system ‘Payback ‘ Pay’, the largest in Germany,” says Brugger. Recently, the App can boss your users with a “Payback Go” called function places: “The interface of the App changes depending on the Partner, always there where the customer is located, he gets the relevant information,” says the Payback. According to Brugger, there are in Germany, meanwhile, nearly 10 million active App users.
customers can get even more points
collect Payback Should fill new industries that can look forward to customers. You can then collect even more points when shopping to redeem or convert into cash and transfer let.
China as a model
As a technical leader of the Chinese Apps, Wechat and Alipay, which can be far more than Pay: Runs a Chinese Tourist on the Munich Viktualienmarkt, is not shown to him only, where he can pay in the vicinity of mobile, and what special offers there are in which traders, but also the menu of participating Restaurants, including recommendations of other users to apply in the payment industry.
“the basic idea is to combine as many Services, this is the direction we want to go, too,” says Brugger. “The idea is to accompany the entire customer journey, from product search to the home until after the Pay at the cash register.” According to Brugger, Payback with the App is to place three of the Shopping Apps in Germany, according to Amazon and Ebay. Where is Coronavirus? Real-time map showing the spread of the disease, FOCUS Online/Wochit Where is Coronavirus? Real-time map showing the spread of the disease
ter/dpa
