– Absolut, the world’s first vodka brand to create visual cocktails with artificial intelligence, invites you to “mix up your neighborhood”
These first-of-their-kind cocktails are inspired by the people, places and cultures that define Canada’s neighborhoods
TORONTO, May 17, 2023/PRNewswire/ — Absolut Vodka has always believed that the limits of creativity can be pushed and prides itself on having a forward-thinking cultural mindset. So as a brand born to mix, the rise of Artificial Intelligence (AI) presented a unique opportunity for Absolut to take a new approach to mixing cocktails, with neighborhoods as a key ingredient.
Absolut, the world’s first vodka brand to visually develop art cocktails using AI, is proud to invite Canadians to “mix up your neighborhood” with a collection of art cocktails specially designed to encompass the myriad characteristics that make Canada’s neighborhoods are so special, from their diverse communities to their rich history and vibrant culture.
To bring these unique cocktails to life, Absolut started in the heart of several neighborhoods across Canada, including Ossington in Toronto, Mile End in Montreal and Banff in Calgary, asking residents to discover the key ingredients in their neighborhood and what makes it makes unique. Absolut then fed these ingredients to an artificial intelligence platform and asked it to mix up amazing cocktails to celebrate each neighborhood. From there, Absolut took the AI cocktails and worked with bartenders who mixed them into delicious cocktails and cocktail recipes, for everyone in their neighborhood to drink.
“Absolut is always looking for new ways to mix, and the combination of neighborhoods and AI technology opened up rich territory for mixology that hadn’t been explored before visually,” said Caroline Begley, Vice President of Marketing for Corby Spirit and Wine. Through this campaign, we want Canadians to be inspired by the people, places and culture around them and to drink in every last drop of what makes these places special.”
Do you want to see the mix of your neighborhood? Follow Absolut at absolut.com/en-ca as she continues to create cocktails inspired by neighborhoods across Canada. There, Canadians can nominate their neighborhood for a chance to be mixed by AI, plus find downloadable cocktail recipes and illustrations.
Acerca de Corby Spirit and Wine
Corby Spirit and Wine Limited is one of Canada’s leading manufacturers, marketers and distributors of spirits and wines. Corby’s own brand portfolio includes some of Canada’s best-known brands, including J.P. Wiser’s®, Lot 40® and Pike Creek®, Lamb’s® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc® spiced rum, and Foreign Affair® wines. Through its affiliation with Pernod Ricard S.A., a world leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal® Scotch whiskeys, The Glenlivet® and Ballantine’s® Irish whiskey Jameson®, Beefeater® Gin, Malibu® Rum, Kahlúa® Liqueur, Mumm® Champagne and Jacob’s Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo® and Kenwood® Wines. Corby is a corporation headquartered in Toronto, Ontario and is listed on the Toronto Stock Exchange under the symbols CSW.A and CSW.B. For more information, visit our website or follow us on LinkedIn, Instagram or Twitter.
Media Contact: Sara Hoffman, Citizen Relations, sara.hoffman@citizenrelations.com
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