– Adler makes groundbreaking debut: World’s first real-time 3D ad takes center stage on New York’s iconic Times Square billboard
SEOUL, South Korea, June 16, 2023 /PRNewswire/ — Pioneering 3D startup Adler Inc. displayed its real-time 3D advertising in New York Times Square from May 8-14.
In Times Square, visitors scanned a QR code on the billboard to project their personalized messages in 3D space in real time. More than 67,000 messages were displayed, including personal names and heartfelt tributes to beloved icons. Adler’s free advertising solution allows users to freely share their messages, without having to spend millions of dollars in costs.
Adler, a leader in the development of proprietary 3D engines, has revolutionized real-time 3D advertising. Unlike existing engines that require up to a minute to load web-based banner ads, Adler’s 3D web-based engine loads in less than a second. This breakthrough enabled the world’s first real-time 3D billboard in Times Square. Intrigued by this technology, local billboard operators granted a rare permit to conduct two on-site tests free of charge.
Adler specializes in 3D Web and offers its own 3D engine and programming language known as “Adler XRML”. Based on HTML5 Canvas, this engine ensures seamless compatibility with PC, mobile devices, Meta Quest, and Apple Vision Pro, without the hassle of installing separate apps.
In 2022, Adler secured a major investment of US$2.1 million from leading institutional investors, including Korea Investment Partners, the highest-ranked investment firm in Korea according to AUM rankings, reaffirming his technological prowess. Last September, Adler took center stage as the Official Technology Partner at the prestigious Carrousel du Louvre in Paris, France, during the Focus Art Fair.
Yurica Ovaerenu, CEO of Adler, embarked on her entrepreneurial journey at the age of 16 while a second-year student at Seoul Science High School. She decided to drop out of Seoul National University, the best university in Korea. At the age of 27, she became a serial entrepreneur who experienced a gender transition. Inspired by her extensive experience playing 3D games like Overwatch and Mabinogi prior to her transition, she had a vision to create a virtual reality where people can truly be themselves. Based on this vision, Adler recently launched his own technology-driven social media platform.
Yurica proclaimed: “With Adler’s light and fast 3D engine, we will enter an era where virtual reality becomes a part of everyday life, accessible from anywhere in the world.” He further expressed his determination to redefine the concept of “3DWeb.”
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