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Company rebrands and strengthens unique 3D spatial design and event planning portfolio under new Prismm platform
SAN FRANCISCO, Jan. 22, 2024 /PRNewswire/ — Allseated, a SaaS (software as a service) spatial design technology, has announced its new business identity, Prismm, and its newly unified Prismm platform. The company’s rebrand and updated product category represent an important milestone in its development, showcasing its dedication to driving innovation and expansion with a renewed emphasis on exceeding customer expectations.
Allseated was launched in 2014 to revolutionize collaborative event management focused on planning and seating. With total funding of $40 million, ten years of growth and innovation, and 500,000 events, Allseated expanded its services to building dynamic 3D designs of real-world spaces in minutes. The Prismm platform takes dynamic 3D capabilities to the next level: 3D spatial design and management.
Professionals in the global venue and events industries can now seamlessly integrate cloud-based services into their work processes. These services can support a variety of tasks, such as displaying, selling, planning and designing spaces and events. Complemented by the refreshed brand identity, the new Prismm platform sets an industry gold standard by combining virtual tours and sales with event design and management.
Using cutting-edge technology, Prismm allows users to create personalized virtual tours of a physical space, brought to life through dynamic 3D designs and experiences, in just a few minutes. It enables event and venue professionals from multiple departments and disciplines to work collaboratively in real-time and provide clients with a comprehensive view of their projects in a single destination.
A new vision for the future
Prismm offers a cloud-based technology suite that uses 3D spatial design technology, the first technology of its kind to bring venue spaces to life. The platform’s dynamic digital twins and photorealistic modeling enable self-guided and sales-assisted virtual tours, allowing potential customers to access locations anytime, anywhere through the website’s integrated canvas and engage brands through rich, interactive and memorable experiences.
Teams can now use virtual collaboration tools to connect in real time within a virtual space. The platform allows team members to collaborate, create their vision, provide design notes and feedback, and save every detail at full scale in a single-source, sharable canvas of truth. It also allows sales teams to streamline their lead qualification process, allowing instant bookers to close deals quickly and offering more time to focus on high-value leads. The platform shortens sales cycles, increases conversion rates and reduces costs, while supporting the company’s sustainability goals.
Key features of the Prismm platform include:
• Virtualization. Whether to increase customer visits to the site or to free yourself from scheduling and lengthy site inspections, dynamic digital twins can be configured to display multiple layouts for multiple experiences within multiple spaces anywhere on site or in any location. remotely. Revenue teams can upload photographs of designed spaces, 2D floor plans and other documentation to a virtual catalog, enriching the self-guided tour experience of their digital twins. Rich media can be inserted into any experience, including branding elements like a logo or promotional video, directly into the dynamic layout.
• Collaboration. Digital twins make collaboration easier with the help of personalized links. These links allow multiple contributors to contribute their ideas and watch their ideas spread in spectacular ways. Ideas can be easily shared with the entire team via video conferencing during the tour or asynchronously. Additionally, planners can harness the powers of the digital twin to improve their planning process. The platform’s new home dashboard makes it easy to manage all upcoming experiences and events, with a complete and flexible selection of collections and design assets.
• Analytics and Measurement. Venues or vendors can gain valuable insights from the virtual catalog hosting digital twins and 3D models, including engagement data such as the number of views and clicks. Sales teams can use this data to optimize key points of their tours, and marketing can measure the effectiveness of their campaigns in generating and converting traffic.
Yaron Lipshitz, CEO of Prismm, explained: “We are at a pivotal moment as a company and as an industry. Given the enormous challenges facing the events industry around the world in recent years, we redefined the Prismm platform to provide life to experiences regardless of location. Our modern technology effectively transforms the various operational, marketing and sales components of venue and event management into a comprehensive and engaging customer experience.”
“In a world with countless options for customers, the opportunity to impress a customer with the potential of a space can be fleeting. If the experience doesn’t work, you risk losing business,” Lipshitz added. “In a highly competitive environment, it is imperative to harness the power of technology to improve results and differentiate yourself from the competition.”
New year, new identity
With the new platform, Prismm also renewed its brand identity. The company’s new visual approach captures its pioneering nature and relentless focus on excellence in the ever-evolving space and events landscape. The rebrand encapsulates the company’s founding principles through a contemporary design that resonates with its vision, mission and future values. This update is a testament to Prismm’s commitment to innovation and unwavering dedication to providing its customers with extraordinary experiences.
“In the ever-evolving business world, adaptability is the key to sustained success. We are not just changing our image; we are evolving and aligning with the dynamic needs of our customers and rapidly changing market trends. The decision to change “The brand is rooted in a deep understanding of our identity, strengths and the unique value we bring. We are excited about the future as Prismm,” Lipshitz concluded.
For more information about Prismm, visit www.prismm.com.
About Prismm
Prismm is a global leader and premier provider of spatial design technology with a clientele of more than 5,000 organizations. Its innovative platform aims to revolutionize the way people connect and collaborate within virtual environments and experiences. By enabling professionals to plan, design and visualize spaces in harmony with their clients, Prismm is changing the game for planning and place experts and reshaping the way they market and sell to a global audience.
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