Leads a global team of more than 200 people, oversees client success, and drives the growing commerce media offering
NEW YORK, March 29, 2023 /PRNewswire/ — Advertising industry veteran Ed Dinichert joins TripleLift, the digital media platform on a mission to elevate advertising across all screens, as Chief Revenue Officer. The move comes at a turning point for the company and the digital advertising industry in general. New data privacy requirements, a shakeup in platform influence, and a shift in spending toward connected TV and retail media networks are signaling an immense level of change now and ahead.
Dinichert joins TripleLift from Amazon Ads. During his 10 years with the company, he launched and led the ad technology sales and services teams, spanning Amazon DSP adoption, Amazon Marketing Cloud, and Sizmek Ad Suite. Previously in his role, he was Country Director and Number 1 Amazon Ads Employee in France. Prior to Amazon, Dinichert was a long-time executive at 24/7 Real Media (WPP Group), an OG programmatic media company.
“My experience at Amazon has been incredibly formative. It has been a privilege to contribute to the success of a company that has become so important to consumers, sellers, agencies and advertisers alike,” said Ed Dinichert, TripleLift’s incoming chief revenue officer. “TripleLift’s unique position in programmatics reminds me of my early days at Amazon: a distinctive set of solutions and a central position in the ecosystem where they win only when all their constituents win. There are many advantages to this differentiation.”
TripleLift, which is best known for its Native Ads product and highly rated customer service, has evolved over the past five years. Its product offerings have proliferated into CTV, online video, display, and advanced targeting of proprietary data. And now it’s applying its technology to help retailers, who have high standards in terms of creative, privacy and enhanced measures, to grow their media networks on the web.
“Anyone who knows Ed knows that he is an exceptionally talented leader and deeply cares about putting customers and people first,” said Dave Clark, CEO of TripleLift. “As TripleLift continues to innovate at the intersection of high-impact creative ad formats and proprietary data targeting, Ed’s character and experience emerged as a natural choice to lead our efforts to deepen our partnership with publishers, advertisers and retail media networks. We couldn’t be more excited to welcome him to the team.”
“Programmatic media is often seen as a commodity,” Dinichert said. “I know very well from experience that this is not always the case. TripleLift’s reputation in the marketplace is one of premium formats, innovative solutions, and unparalleled service. I see a world of opportunity from these assets, and I can’t wait.” to use the voice of our customers to continue to transform our industry at TripleLift. It’s always day one in the digital advertising space.”
Dinichert starts TripleLift April 17 and will report to Clark.
About TripleLiftWe are TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful, quality creative publishers, actionable data, and intelligent targeting. Through more than 1 billion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences through online video, connected TV, display and native ads. Brand and corporate clients choose us for our innovative solutions, premium formats and support experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are certified by the NMSDC, qualify for various spending objectives, and are committed to economic inclusion. Find out how TripleLift elevates the programmatic ecosystem at triplelift.com.
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