– Let the world savor the best of Chinese aesthetics.
QINGDAO, China, July 5, 2023 /PRNewswire/ — On July 3, 2023, Chinese sportswear giant ANTA Group and Tsinghua University joined forces to kick off the 2nd World Design Award of Sportswear (GSDA) at the Tsinghua Academy (Qingdao) for Innovation Research in Arts and Sciences in Qingdao, China.
This high-level creative competition, which attracts designers from around the world, aims to promote the “Healthy China” initiative, increase China’s visibility in the world of sports, establish a mechanism for collaboration between industry, academia and the research through interdisciplinary innovation, and drive the Chinese sports sector to create internationally recognizable brands with global influence. The event will also serve to inspire anyone interested in fashion from around the world to experience what China is capable of when it comes to applying its aesthetic principles to sportswear design.
Lai Shixian, Co-CEO of ANTA Group, Chen Ke, COO of ANTA Group, Professor Lu Xiaobo of Tsinghua University, who is also Vice President of the China Artists Association and Director of the Research Center Management Committee Joint Committee of Tsinghua University and ANTA Group (“the Center”), Professor Zhao Chao, Associate Dean of Tsinghua University Academy of Arts and Design (AADTHU) and Dean of the Center, as well as other leaders from both parties , attended the GSDA academic forum and the annual GSDA ceremony. This event included sharing of industry innovations, the presentation of GSDA 1st edition awards and achievements, the publication of personalized digital collectibles and the launch of the 2nd edition of the GSDA, making it a significant milestone in exploration. of the sportswear design of the future.
Under the motto MOVEvolution – Insight into the Future, the award is designed to provide insight into trends in sportswear design and the driving force behind the evolution of sportswear. The competition is also intended to serve to explore the future of sports equipment and apparel through in-depth integration of industry, academia and research, promoting the power of original design.
ANTA Group has collaborated with the Chinese sports delegation for eight consecutive Olympic Games, providing competition equipment to 22 national teams. The company will continue to support Chinese athletes with sportswear for the upcoming Hangzhou Asian Games and the 2024 Olympic Games in Paris. This goes to show that more and more outstanding and cutting-edge products will have the opportunity to be used at prestigious sporting events.
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