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Madrid, January 31, 2023.
ASKO, home appliance brand whose design, quality and durability are inspired by Scandinavian values, announces a new collaboration with Michelin Star chef Javier Aranda as brand ambassador
Javier Aranda will be the representative of the brand in Spain and will embody the corporate identity and values of the company. Discreet elegance, high-quality craftsmanship and natural materials are the hallmarks of ASKO products, carefully created to improve people’s quality of life and contribute to the planet. Valentin Bufolin, Uros Fakuc, Jonas Lagerström and Andreas Larsson are just a few. of the most prestigious chefs and sommeliers who bet on ASKO products and decide to link their image to the brand. With this new collaboration, Aranda joins the family of brand ambassadors.Among other actions, throughout the year, Javier Aranda will prepare exquisite gourmet recipes in a select range of the best ASKO products; induction hobs with built-in extraction, pyrolytic and combined ovens and vacuum drawers and hot plates, wine preservers. With this collaboration, ASKO hopes to bring its products closer to users in an innovative and creative way. Throughout 2023 ASKO and Javier Aranda will work together on various projects that will be reflected on the official social networks and website. The youngest chef in the Michelin constellation Javier Aranda became the youngest chef in the world to achieve a Star in 2014 Michelin (La Cabra), with only 27 years. In 2016, he added a second star for his Gaytán Restaurant, which he runs today and where he develops a different gastronomic experience, prepared live, in the eyes of the diner, based on respect for the product, its roots and innovation, and being, Currently, one of the leading international restaurants. The chef’s background can be found at the Toledo School of Hospitality, where he entered at the age of 16, to later train in renowned kitchens at the hands of great chefs such as Adolfo, El Bohío , Ars Vivendi, Urrechu, Santceloni and Piñera. He has also been awarded the Thermomix “young values” award, two Soles from the Repsol Guide and an EME award from the Metrópoli guide. In his kitchen, Javier Aranda offers the perfect balance between avant-garde, respect and pride in his roots. In this way, he builds a creative proposal where he takes the essence of each one of the products, raising them to the highest level and respecting the seasons to get the best dishes. In addition to Gaytán, in parallel, he acts as Executive Chef at Cobos Catering and at the delivery. Not only paellas, and he has just made the international leap with the opening of the Javier Aranda Korea restaurant.
ContactContact name: ASKOContact description: ASKOContact telephone number: 916 39 77 00
