– BACARDÍ® Rum and Filling Pieces Launch Dancefloor-Ready Capsule Collection with Speakeasy-Inspired Pop-Up During Amsterdam Dance Event

The iconic rum brand has teamed up with cult streetwear brand Filling Pieces to give people across Europe even more reasons to hit the dance floor just in time for the Amsterdam Dance Event (ADE).

HAMILTON, Bermuda, Oct. 9, 2023 /PRNewswire/ — This October, BACARDÍ® Rum wants you to dance like the whole world is watching, as the world’s most awarded rum brand announces its collaboration with the Amsterdam-based luxury streetwear brand Filling Pieces. The brands will join forces on the first BACARDÍ x Filling Pieces capsule collection ready for the dance floor, which will include the ultimate BACARDÍ x Filling Pieces dance shoe, which will be available online from October 18, 2023, as well as in a unique pop-up store at the Filling Pieces flagship store in Amsterdam, during the Amsterdam Dance Event.

Between October 19 and 21, BACARDÍ rum will occupy the Filling Pieces flagship store in Amsterdam’s historic canal district. The space will be transformed to showcase the limited-edition nine-piece BACARDÍ x Filling Pieces collection, comprised of outerwear, hoodies, t-shirts and sneakers, inspiring you to dance the night away in true BACARDÍ style. Filling Pieces fans will recognize the clean silhouettes, tonal palette and functional design that characterize the Filling Pieces aesthetic, but this time with a unique BACARDÍ twist.

Fans will see the Filling Pieces flagship store transform into a unique retail and party experience with cocktail bars serving BACARDÍ Mojito, BACARDÍ Fluffy Pineapple, BACARDÍ Caribbean Colada and more – as well as a special BACARDÍ x Filling Pieces cocktail to be found at a secret speakeasy style bar. Sneaker addicts will enjoy a dance floor where the “Sound of Rum” will come to life through the hottest DJs the city has to offer: Jarreau Vandal, CinCity, Philou Louzolo and Patrick Mason will mix electronic music and the Sound of Rum like never before. The pop-up event will take place during one of the largest electronic and dance festivals in the world, the Amsterdam Dance Event. This five-day musical extravaganza attracts some of the most respected artists in the genre, making it the ideal backdrop for a partnership based on self-expression, dance and music. Entering guests will immerse themselves in BACARDÍ’s Caribbean heritage, while sipping delicious rum cocktails, exploring collaboration, and doing their thing in their new pair of BACARDÍ x Filling Pieces dance shoes.

Tjalling Simoons, regional brand director for Europe for BACARDÍ rum, commented: “Our collaboration with Filling Pieces brings to life the essence of BACARDÍ rum and our Do What Moves You brand platform, which embodies the spirit of liberation and self-expression through dance and music. The powerful synergy between both brands is perfectly aligned and reflected in all elements of the partnership. We look forward to inviting everyone to not only enjoy our exceptional rum cocktails, but also to put on their BACARDÍ x Filling Pieces dance shoes and move to the rhythm of the sound of rum.”

Guillaume Philibert, creative director and founder of Filling Pieces, explained: “Both BACARDÍ and Filling Pieces encourage people to express themselves through music and their own individual styles, which is very important to us. We have combined our craft and our knowledge with BACARDÍ and we are delighted to share this collaboration and this event with our community.

The BACARDÍ® x Filling Pieces collection will go on sale on October 18 and can be purchased online through the Filling Pieces website or in its flagship store. Sign up to be notified when the collection is available. The BACARDÍ® x Filling Pieces speakeasy pop up will be open to consumers 18 years and older between October 19 and 21 with RSVP only.

The BACARDÍ x Filling Pieces collaboration builds on the success of the BACARDÍ Do What Moves You campaign, which first launched with the BACARDÍ x Stadium Goods pop-up earlier this summer in New York. Spain has been the latest country to join the movement with its recent collaboration with clothing brand Kaotiko, closely followed by the Amsterdam pop up event.

For more information contact bacardiuk@ogilvy.com

BACARDÍ® x Filling Pieces limited edition collection

About BACARDÍ® rum – the most awarded rum in the world

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry by creating a rum with a light body and especially smooth flavor: BACARDÍ. The unique flavor of BACARDÍ rum inspired cocktail pioneers to invent some of the most famous recipes in the world, such as the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ® Piña Colada, and the BACARDÍ President. BACARDÍ rum is the most awarded spirit in the world, with more than 1,000 awards for quality, flavor and innovation. Today, BACARDÍ rum is made on the Caribbean island of Puerto Rico to ensure that its flavor remains the same as when it was first blended in 1862. www.bacardi.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, which includes Bacardi International Limited.

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