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Bureau Vallée is experiencing an impressive growth of 19.5% in sales during 2023. This year it closed with a total of 29 establishments in Spain and a record turnover of 15.3 million euros, from April 2023 to March 2024. exceeding the sales forecasts established by the company. These figures reflect the trust placed by customers and confirm the success of the “discount” concept.
Vilanova i la Geltrú (Barcelona), May 2, 2024.- Growth in comparable stores was 11%, two percentage points more than the previous year, which is a relevant indicator in terms of sales despite the high inflation in 2023.
Reinforced by the implementation of the 23-26 strategic plan that aims to elevate the company to the next level within the Spanish market.
Expansion is reinforced with 4 new openings
The expansion has been reinforced with the opening of 4 new stores, which contributed significantly to the increase in sales and consolidated the franchise network in the country. These openings were carried out, thus continuing the strategy launched in 2020, marking Catalonia, the Basque Country and the Valencian Community as key areas.
In the Basque Country, the third store was opened in the town of Basauri, Catalonia inaugurated its 15th store with a new point of sale in El Vendrell (Tarragona), in Comunitat Valenciana the sixth store was added with an urban concept in the center of Valencia, and the market was opened in Asturias with the inauguration of the first medium-sized store in the city of Gijón.
In a scenario of uncertainty due to high inflation and conflicts in Russia-Ukraine and Israel-Palestine Bureau Vallée has maintained its firm commitment to low prices, leading market brands and a commitment to the environment with actions such as the buyback of cartridges , the sale in bulk and the reuse of backpacks, printers or cartridges have been key to expanding market share. This successful expansion of the store network demonstrates the solid growth and continued demand for products and services throughout Spain.
Future strategies: Along with the strategic plan launched in 2023 that will continue until 2026, a new Flagship and the implementation of a new website.
The new 1,500 m² central facilities, together with the digital strategy, are signs of the future. The construction of these new facilities for the Bureau Vallée Spain headquarters, along with a new store in Vilanova i la Geltrú (Barcelona), is a reality that will materialize with its opening on June 27, 2024. With the construction of a park commercial area of 5,000 m² that houses 4 new operators along with the Bureau Vallée Spain facilities, consolidating the brand’s commitment to the country.
Another strategy that will soon see the light is the implementation of the new website, which will have one of the best platforms on the market and will improve the customer experience. With more than 8,000 references available, the new website will offer integrated online services, such as copy shop options and help finding the right cartridge for each printer. These new features will provide an even more satisfactory customer experience.
Contact
Contact name: LAURA ALARCON AGUIRRE
Contact description: Bureau Vallée Spain, Expansion Manager
Contact telephone number: 665109941
