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PEPSI MAX FURTHER REVEALS THAT FANS WILL HAVE THE UNIQUE OPPORTUNITY TO BE PART OF THE SHOW BEFORE THE CHAMPIONS LEAGUE FINAL WITH THE GRAMMY-WINNING ARTIST.
NEW YORK, March 16, 2023 /PRNewswire/ —
The artist behind international hits “It’s Plenty” and “Last Last” will bring his signature Afrobeat style to Istanbul’s Atatürk Olympic Stadium moments before club football’s biggest game kicks off. Burna Boy, who recently released his sixth album ‘Love, Damini’, will take the Pepsi MAX stage alongside another soon-to-be-announced global figure.
The announcement of the show was made through TikTok, when Burna Boy joined forces with Pepsi MAX soccer ambassadors: Leo Messi, world champion; Vini Jr, UCL champion; and Leah Williamson, star of the Eurocup-winning Lionesses. The celebrities encouraged fans to show off their best dance moves and/or ball skills, posting them on TikTok with the hashtag
Burna Boy commented: “As a huge football fan, I know that there is nothing more important than the UEFA Champions League. That is why I am very excited to perform on the Pepsi MAX stage in the final this year. Music and football are the best combination, so I will bring good energy and do magic in Istanbul. The world is not ready for what we have in store!”
Gustavo Reyna, Pepsi MAX Senior Director of Global Marketing, added: “The UEFA Champions League final is the highlight of the club football calendar, and Pepsi MAX is proud to celebrate the occasion with the best entertainment. The newly dubbed ‘Kick Of Show by Pepsi’ is going to be huge this year and we’re excited to welcome Burna Boy, one of the world’s most exciting entertainers, to the Pepsi MAX x UEFA Champions League stage and see what fans are selected to be a part of this truly unmissable performance. Stay tuned for the Burna Boy co-star announcement over the next few weeks!”
“The UEFA Champions League Final Kick Off Show is an important part of our efforts with Pepsi MAX, offering an incredible opportunity to reach a new and younger audience with some of the hottest up-and-coming stars in music. We are thrilled to be able to share the show with talented artists at this season finale in Istanbul, in what is sure to be a memorable and high-energy performance,” said Guy-Laurent Epstein, UEFA Director of Marketing.
In its seventh edition, the UEFA Champions League Final Pepsi MAX Kick Off Show, formerly known as the UEFA Champions League Opening Ceremony, will be broadcast in more than 200 countries and territories around the world minutes before start the highlight match of the club football season. Demonstrating Pepsi MAX’s international “Thirsty For More” platform, the event will unite the worlds of soccer and music in an unmissable spectacle that promises to stun fans and leave them wanting more.
The Kick Off Show is just one of the many exciting moments Pepsi MAX and UEFA will bring to football fans this season, including the announcement of another global superstar joining the kickoff show, TikTok videos, collaborations with fashion, product innovations and much more.
Fans will be able to connect and watch the show via their local broadcaster and the official UEFA YouTube and TikTok channels. The @PepsiGlobal TikTok channel has all the information on how to win the chance to be a part of the 2023 UEFA Champions League Pepsi MAX Kick Off Show.
There are many more exciting news and activities on the horizon. Fans can stay up to date by following Pepsi MAX Global on Instagram, Twitter and Facebook.
FOR MORE INFORMATION, CONTACT A:pepsicomediarelations@pepsico.com
About the UEFA Champions League Final Pepsi MAX Kick Off ShowSince its inauguration in 2016, Pepsi MAX has brought live global musical talent to the world’s most watched annual sporting event, turning the UEFA Champions League Final into a true platform global entertainment. This year’s show will reach fans with platinum-selling singer-songwriter-producer Burna Boy, coming off the back of a record-breaking year and the release of his sixth studio album, Love, Damini. Pepsi MAX has a long tradition in the world of football entertainment and has long supported the best talent in the world, both on and off the pitch. Who better than Grammy Award winner Burna Boy to headline the UEFA Champions League Pepsi MAX Kick Off Show? The greatest Nigerian artist of our generation.
About Pepsi MAX Pepsi MAX products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. In 2022, the company generated more than $86 billion in net revenue, fueled by a food and beverage portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream, iconic brands that generate over $1 billion in estimated annual retail sales each.
Pepsi MAX is guided by a vision to be the global leader in Convenience-to-Win food and beverages with Positive Pepsi MAX (pep ). pep is a strategic transformation that places sustainability and human capital at the center of generating growth and value by operating within environmental limits and inspiring positive change for people and the planet. For more information, visit www.pepsico.com and follow @PepsiCo on Twitter, Instagram, Facebook and LinkedIn.
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