VIENNA, June 21, 2023 /PRNewswire/ — Vienna’s premium coffee roaster Julius Meinl has announced award-winning pastry chef and author Antonio Bachour as its global brand ambassador.
The collaboration is driven by shared values between Julius Meinl and Antonio Bachour, including a deep passion for exceptional taste, a shared vision for creating meaningful moments in people’s lives, and a strong commitment to social and environmental responsibility.
Renowned for his creative desserts, Antonio Bachour has won numerous awards, has been named one of America’s Best Pastry Chefs, and has received the World’s Best Pastry Chef award from the prestigious “Best Chefs Foundation,” the world’s leading culinary awards platform. world.
Antonio Bachour, who enthuses about becoming an ambassador for one of the world’s oldest coffee roasters, says: “I chose this coffee brand because Julius Meinl embodies tradition, elegance and a long-standing culture with social responsibility and It is a trusted brand with a solid reputation that shares the same values as me, one of the most important being the satisfaction of offering people moments of pure enjoyment and happiness through our food and beverages.Being here as an ambassador is an absolute delight.”
Commenting on this collaboration, Razvan Talpau, Managing Director of Julius Meinl North America, says: “We are extremely honored to collaborate with Antonio Bachour and to be part of the unwavering pursuit of excellence and extraordinary creativity that delights the most discerning tastes. By combining our experience and passion for coffee with Antonio’s innovative approach to flavors, we are able to deliver an exceptional experience for our customers.The fact that we are in a position to collaborate with someone who shares and recognizes everything Julius stands for Meinl is truly exciting.”
Antonio, who has been proudly serving Julius Meinl coffee at his award-winning patisserie in Miami, has chosen to introduce this fall an original Bio and Fairtrade certified coffee blend, which he holds dear: “Every extraordinary creation begins with the finest ingredients. Coffee” The Originals Blend Gloriette Gold” by Julius Meinl embodies the perfect harmony of exceptional aromas and premium quality, and will pair very well with my desserts.”
As part of his collaboration with the Viennese coffee brand, Antonio will showcase the exceptional synergies by promoting collaboration on relevant channels, developing special projects and bespoke creations, as well as attending key events, including Host Milano.
About Julius Meinl: Founded in 1862, Julius Meinl is one of the world’s oldest coffee roasters and an iconic Vienna coffee brand. Today, Meinl coffees and teas are sold in more than 50,000 hospitality locations in 70 countries.
About Antonio Bachour: Throughout his career, Antonio has been associated with world-renowned hotels and pastry shops, including overseeing the St. Regis in Miami and 3-Star Chef Jean Georges’ outlet dessert programs. Michelin at the hotel. His success has led him to open four bakeries and publish six books.
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