Can-Am and The Shoe Surgeon designed custom Can-Am Ryker 3-wheelers and riding shoes that push the boundaries of creativity to celebrate inclusivity, heritage and a love of riding
VALCOURT, QC, June 9, 2023 /PRNewswire/ — Can-Am, a brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO), continues its effort to attract more people to driving through a custom collaboration with The Shoe Surgeon, a Los Angeles-based group of world-renowned creatives specializing in custom shoe design and manufacturing. Both brands are dedicated to creating something unique and authentic, without compromise, and this collaboration makes it happen. Together, Can-Am and The Shoe Surgeon created three custom Can-Am Ryker 3-wheelers along with three styles of Can-Am-inspired riding footwear that push the boundaries of creativity to celebrate inclusivity, legacy and love. by driving.
Each of The Shoe Surgeon’s designed and custom Can-Am Ryker 3-wheelers is a unique design that is as much a work of art as it is an exciting machine. Ultimately, each vehicle will be donated to help raise awareness and money to fight bullying and influence positive behavior, which is BRP’s global social cause. In addition, the limited run of custom shoes match the vehicles and borrow design elements from the Can-Am Ryker, such as different lines and visual elements. The shoes are specially designed for driving, with an over-the-ankle design, reinforced material, reflective surfaces and a non-slip sole.
“At Can-Am, we are passionate about creating new experiences and pushing boundaries to break down barriers and welcome more people to discover the open road, the thrill of driving,” said Anne-Marie LaBerge, BRP Marketing Director. . “This collaboration with The Shoe Surgeon is an example of our mission to change the face of riding. We are connecting two different communities by designing something unique to help transform a mindset and share our passion for riding.”
“My love of creation goes beyond just shoes. I love all motorsports, whether it’s motorbike, trike, off-road or water sports,” said Dominic Ciambrone, The Shoe Surgeon. “Partnering with Can-Am is an opportunity to put our touch on a different canvas. Each bike design reflects and honors our brand’s heritage: the power to create, embrace individuality that celebrates our differences, and find community through self-expression. This is the heart of our craft and our piloting.”
The vehicles and riding shoes were created using three distinct themes: “Inclusivity,” “Can-Am Heritage,” and “Love of Driving.”
The “Inclusivity” theme highlights Can-Am’s dedication to promoting inclusivity in its mission to make the open road accessible to all. This custom pack uses different skins and colors as a symbol of diversity. Patchwork design shows how each person’s individuality plays a role in creating something bigger and more beautiful.
The “Brand Heritage” theme celebrates Can-Am’s 50-year history of innovation and excellence through premium leather, exotic materials and textured finishes, precision craftsmanship, and luxurious details on both machine and body. driving footwear. Use gold accents paired with dark tones and hints of red for a classy and distinctive look.
The theme “The Love of Driving” will bring smiles, just like driving a Can-Am Ryker, where people, regardless of experience, can feel a rush at the twist of a throttle. The design goes beyond driving, evoking a distinctive look with padded textures that symbolize the ease of driving on three wheels. It also creates unconventional artistic expression, which ties in with how Can-Am likes to push boundaries.
Together, the custom packages celebrate that the open road is for everyone. Released in 2019, the Can-Am Ryker has quickly become a favorite with new riders. In fact, more than 50 percent of Ryker owners are new to riding, and nearly 35 percent of Ryker owners are women, which is well above the industry average1. In addition, retail sales of Can-Am 3-wheelers have more than doubled in the past four years, driving the majority of the industry’s growth.
Click here for more information on Can-Am x The Shoe Surgeon designs. For more information on the full line of Can-Am 3-wheelers, visit www.CanAmOnRoad.com and follow @canamonroad on social media.
About BRP
BRP Inc. is a global leader in the world of motorsports, powertrain and marine products built on more than 80 years of ingenuity and intense consumer focus. Through its portfolio of industry-leading and distinctive brands, including Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft and sidepods, Can-Am off-road and off-road vehicles, Alumacraft and Quintrex boats, Manitou sidepods and Rotax marine propulsion, as well as Rotax engines for karts and recreational aircraft, BRP unleashes exhilarating adventures and provides access to experiences on different playing fields. The company completes its product lines with a range of parts, accessories and clothing to maximize the driving experience. Committed to responsible growth, BRP is developing electric models for its existing product lines and exploring new categories of low-voltage and human-assisted products. Headquartered in Quebec, Canada, BRP has annual sales of C$10 billion in more than 130 countries and a global workforce of nearly 23,000 motivated and resourceful people.
www.brp.com @BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
About The Shoe Surgeon
Dominic “The Shoe Surgeon” Ciambrone is a pioneer of luxury footwear and customization. Known for his custom creations for celebrities like LeBron James, Justin Bieber, Fat Joe, etc., Ciambrone is transforming the high-end fashion industry by offering his bespoke services to his select network of clients, reimagining the product in which works to make it a unique design. His passion for storytelling and attention to detail elevate each project to make each piece a custom work of art.
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For media inquiries: Jason Abbott, Media Relations, media@brp.com
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