TOKYO, July 25, 2023 /PRNewswire/ — Casio Computer Co., Ltd. today announced the launch of the latest additions to the G-SHOCK brand of shock resistant watches. The compact GM-S110PG, GM-S2100PG and GMA-S2100MD analog-digital combination watches in rose gold (available in five models in all) shine like jewels.
Casio has in recent years expanded its lineup of watches for all genders into G-SHOCK. In February 2023, Casio hired the five-member South Korean girl group ITZY as a brand ambassador for G-SHOCK. The group’s powerful songs and performances fit well with the toughness concept of the G-SHOCK brand, sending a strong message that G-SHOCK’s toughness is for people of any gender.
The shock resistant GM-S110PG, GM-S2100PG and GMA-S2100MD models bring a brilliant rose gold dial and case to the smaller and lighter versions of the GA-110 with its distinctive dimensional dial and the GA-2100 with its octagonal bezel, which has proven especially popular with younger consumers.
Unified color scheme — GM-S110PG and GM-S2100PG
Adding to the sophisticated appeal of the textured metal bezel and rose gold IP-finished buckle, an elegant rose beige is used for the resin band. The overall monochrome color scheme ensures styling versatility to easily coordinate with any fashion.
Beautiful and eye-catching face — GMA-S2100MD
Rose gold vapor deposition applied to the dial, as well as mirror-finishing of the index marks and other details, bathe the dial in brilliance. Resin materials with a matte finish are used for the bezel and strap, available in three classic colors: white, pink and black.
Casio continues to expand the G-SHOCK fan base by adding models for all genders and communicating with users to keep in touch with the times.
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