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– Cision State of the Media Report 2024: Journalists fight misinformation, embrace data and seek PR partnerships

15th annual report uncovers revealing trends, new challenges and emerging opportunities within the media landscape

CHICAGO, May 7, 2024 /PRNewswire/ — Cision, a leader in media and consumer intelligence solutions, released its 15th annual State of the Media Report, a highly anticipated benchmark study of media industry trends. media. The report, based on a survey of more than 3,000 media professionals around the world, highlights journalists’ heightened focus on combating disinformation, their growing reliance on data, and the surprising changes in the social platforms they participate on. .

The findings highlight ways public relations professionals can achieve positive media results more quickly by providing journalists with targeted, well-researched stories that are relevant to their audiences.

Some key takeaways from the report:

15 years identifying media trends

This year’s report marks a milestone for Cision and the media industry. What began in 2009 as a relatively small joint study with George Washington University has become a trusted industry benchmark. The report sheds light on the ever-changing media landscape with the goal of helping public relations professionals establish deeper connections and improve results with journalists around the world.

“More than 15 years of data consistently shows the value journalists place in their relationships with public relations professionals. Each year, we gain deeper insights into how public relations leaders can build even stronger media partnerships” said Carrie Parker, chief marketing officer at Cision. “Journalists, like media relations professionals, face many challenges and changes across the industry, including learning to navigate new technologies like generative AI and understanding changing media behaviors. The report on “This year’s State of the Media reveals key opportunities for public relations and communications professionals to be the trusted partners journalists need in today’s rapidly changing landscape.”

Access the full 2024 State of the Media Report here.

Register for our webinar on June 13 at 10:00 a.m. m. ET, where we’ll take a deeper dive into the report and what it means for public relations and corporate communications professionals, by clicking here.


Cision conducted its 2024 State of the Media survey in January and February 2024. The surveys were emailed to Cision Media Database members, who are vetted by the company’s media research team for verify their positions as media professionals, influencers and bloggers, and members of our Connectivity community. We also made the survey available to media professionals in the PR Newswire for Journalists database. This year’s survey collected responses from 3,016 respondents in 19 markets around the world: United States, Canada, United Kingdom, France, Germany, Finland, Sweden, Denmark, Norway, Italy, Spain, Portugal, China, Australia, Singapore, Malaysia, Indonesia, Taiwan and Hong Kong.

About Cision

Cision is the global leader in media and consumer communications, engagement and intelligence solutions. We equip public relations and corporate communications, marketing and social media professionals with the tools they need to excel in today’s data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable more than 75,000 companies and organizations, including 84% of the Fortune 500, to see, be seen, understood, and understood by audiences. what matters most to them.

Contact information: For media inquiries, please contact: Cision Public Relations CisionPR@cision.com

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