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Clever.AI will help brands achieve 66% higher conversion rates and a 35% increase in operational efficiency
SAN FRANCISCO and MUMBAI, India, May 3, 2024 /PRNewswire/ — CleverTap, a leading all-in-one customer engagement and retention platform, today announced the launch of Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to equip brands with the next generation of AI capabilities needed to develop a human understanding of customers and efficiently deliver personalized experiences that resonate with them, ultimately maximizing customer lifetime value. .
Clever.AI is based on three basic pillars of AI: predictive, generative and prescriptive. Clever.AI drives these three pillars to transform the way brands interact with customers and make customer interactions smarter and more efficient.
Clever.AI enables brands to become:
• Insightful: With predictive AI capabilities, forecast accurate business outcomes, helping brands anticipate customer needs. Clever.AI insights are powered by CleverTap’s proprietary TesseractDB™, which ensures data granularity with a long look-back period, making predictions more accurate and enabling brands to make informed decisions, enabling translates into a better return on marketing investment.
• Empathic: Taking GenAI forward, Clever.AI fuses creativity with emotional intelligence, creating content that resonates on a human level. This empathetic approach helps brands drive higher conversions and engage customers with hyper-personalized experiences.
• Actionable: Leveraging prescriptive AI capabilities, it provides actionable recommendations to maximize conversions throughout the customer journey by helping brands identify optimal engagement strategies in real-time.
Peter Takacs, director of digital products at Burger King, said: “I would rate it a 10 for its ease of use and numerous possible use cases. We improve our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimal one. “It opens a new era of continuous experimentation for us.”
Anand Jain, Co-Founder and Chief Product Officer of CleverTap, said: “We are delighted to introduce Clever.AI, a testament to our quest over the past few years to lead the way in adopting the latest technology to transform customer engagement. We will continue innovating CleverTap’s all-in-one engagement platform with Clever.AI improving its prediction accuracy, ability to prescribe intelligent customer experiences empowered by advanced product analytics and deeper people profiles to ensure brands can create experiences highly personalized and effective campaigns, ensuring that every customer interaction is personalized and results-oriented.
With Clever.AI, brands have already experienced an increase in conversion with significantly increased operational efficiency. They witnessed a 66 percent increase in conversion rates, a 35 percent increase in operational efficiency, and a three-fold improvement in click-through rates (CTR), with an increase in metrics like purchases and average purchase values. orders (AOV). Additionally, Clever.AI improved operational efficiency by simplifying campaign launches, content creation, and experimentation at scale. Clever.AI has helped leading brands like TouchnGo, Swiggy, and Burger King add efficiency to their campaigns.
CleverTap will unveil its new AI capabilities through its Spring Release ’24 event, scheduled for May 6-9, through a series of thought-provoking sessions on how AI can make campaigns more intelligent, efficient and attractive for brands.
About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock unlimited customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform allows companies to curate experiences for people throughout their lifecycles and design personalized journeys that span a lifetime. It offers analytics that spans all aspects of the lifecycle, allowing businesses to measure and optimize every experience in real time. Its unique AI capability is insightful, empathetic and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™, the world’s first database designed specifically for customer engagement, delivering speed and economies of scale.
CleverTap is trusted by 2,000 customers including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s and Tesco.
Backed by leading investors such as Peak , Bangalore, Delhi, Singapore, Jakarta and Ho Chi Minh.
For more information, visit clevertap.com or follow us on:LinkedIn: https://www.linkedin.com/company/clevert…
Forward-looking statements
Some of the statements in this press release may represent CleverTap’s belief regarding future events and may be forward-looking statements or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could cause the actual result to be materially different from the results anticipated in the statements mentioned in the press release.
Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty regarding earnings, corporate actions, customer concentration, reduced demand, liability or damages in our contracts of services, unusual catastrophic loss events, wars, political instability, changes in government policies or laws, legal restrictions affecting our business, impact of pandemics, epidemics, any natural calamities and other factors that are naturally beyond our control, changes in capital markets and other circumstances may cause actual events or results to be materially different from those anticipated by such statements. CleverTap makes no representations or warranties, express or implied, as to the accuracy, completeness, or current or revised status of such statements. Therefore, in no event will CleverTap and its affiliated companies be liable to anyone for any decision or action taken together.
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