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Madrid, November 28, 2022.
It’s time to say goodbye to stains and show off a whiter smile created for real people with new Colgate Max White Ultra Whitening Toothpaste. 91%** of the people who have already tried it recommend it
The leading toothpaste brand in Spain***, Colgate, goes one step further and launches its most innovative whitening product to date, Colgate Max White Ultra. When it comes to teeth whitening, many people struggle to find a product that offers quick and visible results. That is why Colgate, after listening to its consumers, has decided to launch a premium quality whitening toothpaste that offers visible results after 3 days* of use as it eliminates stains caused by food and drinks.Colgate Max White Ultra has a new formula that changes the experience of brushing: provides a sensation of warmth and a rich foam in the mouth when the millions of free oxygen molecules contained in the toothpaste work intelligently and actively. These molecules detect and absorb stains on teeth revealing superior whitening. With a 4.5/5 star rating**, the new Colgate Max White Ultra whitening toothpaste has been a great success:• 86% ** of consumers who tried it noticed a whiter smile after 3 days of use.• 86%** of consumers who tried it, would buy it.• 88%** of consumers who tried it agreed its effectiveness. In addition, it is not abrasive and is safe for tooth enamel. It is clinically tested and backed by the test carried out by the brand’s own employees, who have been able to experience the effect first hand: 1,2,3 White.There is no doubt and you have to join the new teeth whitening revolution. You can enjoy a whiter and more realistic smile with Colgate.RRP****: €5.95 – SpainABOUT COLGATE Colgate-Palmolive Company is a growing, caring and innovative company that reimagines a healthier future for all people, their Pets and the planet. Focused on oral care, personal care, home care and pet nutrition, it sells its products in more than 200 countries and territories under brands such as Colgate, Palmolive, Elmex, Hello, meridol, Sorriso, Tom’s of Maine, EltaMD , Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. Recognized for her leadership and innovation in promoting sustainability and community well-being, including achievements in reducing plastic waste and promoting recyclability, conserving water, conserving natural resources, and promoting improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. To learn more about Colgate’s global business and how they are building a future for smiles , visit www.colgatepalmolive.com.*Removes stains caused by food and drinks vs regular fluoride toothpaste.**Study conducted in Spain, July 2022 with 250 HomeTesterClub members. HomeTesterClub members received a free product sample in exchange for their honest and truthful opinion.***Among the most widely sold toothpaste brands. Nielsen Scantrack 2021. Sales in value and volume.****RRP means Recommended Retail Price. The sales prices indicated in this document are mere recommendations, the client is not obliged to comply with these recommendations.
Contact Contact name: Gemma Sánchez Contact description: Gemma Sánchez Contact telephone number: 633910424
