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– DAVID YURMAN INTRODUCES MEN’S FIRST-TO-MARKET HIGH JEWELRY, THE VAULT, IN NEW CAMPAIGN WITH MICHAEL B. JORDAN
NEW YORK, Jan. 30, 2024 /PRNewswire/ — David Yurman, America’s largest luxury jewelry brand, is pleased to announce its new global ambassador, actor and director Michael B. Jordan, who will appear as the face of the brand’s first men’s fine jewelry collection, titled The Vault, and the 2024 campaign.
“Curiosity and innovation have been at the core of David Yurman from the beginning, and there is no better time than now to forge a new path in men’s jewelry,” said President and Creative Director Evan Yurman. “Michael is a multifaceted artist who exhibits mastery and elegance in every project he undertakes; there is no one better suited to communicate the magnitude of this collection than him.”
Directed and photographed by renowned American photographer Tyler Mitchell and styled by Jason Bolden in Los Angeles, the series of images and short films tell the story of architectural design through creativity. “The theme of this campaign is where all artists aspire to be: be yourself,” Jordan said. “We all bring something different; that’s what makes us unique. Working with David Yurman has given me the opportunity to work with artists to create something universal, classic and reinvented.”
Combining 20 years of design innovation, engineering expertise and storytelling, David Yurman’s The Vault collection marks a significant milestone and new category for the brand and the industry, reinforcing the brand’s position as a leader in jewelry for men. For Evan Yurman, the creation of Fine Jewelry for Men is a natural progression of his continued passion for the highest form of his craft and for collecting the most exquisite gems and antiques to make these pieces.
Inspired by architecture, mythology and nature, the 30-piece range consists of bold necklaces, bracelets, rings and cufflinks. Using the highest form of jewelry making and artistry, as well as techniques borrowed from the world of fine watchmaking, TheVault designs feature custom cuts and illusion settings using hand-selected gemstones chosen for their rarity and exceptional quality. Hand-set oval links with pavé diamonds create a shimmering landscape with fluid movement and a natural feel. Each piece of jewelry is meticulously crafted by master craftsmen and transformed through exceptional custom diamond cutting and setting to create bold stone treatments with a low profile.
“Their designs are only as good as the artisans who are able to make their creations,” Yurman said. Employing custom gem cutters, master gem setters, cutting-edge technology, hand engravers, engineers and alchemists, he has spent the last decade developing relationships and techniques to apply to his latest collection.
The Vault collection will be available exclusively by appointment at select David Yurman retailers starting today. The Spring 2024 campaign, which will feature additional David Yurman collections throughout the year, launches today on DavidYurman.com and across all global social channels: @davidyurman and @davidyurmanmen. Visit davidyurman.com for more information.
ABOUT DAVID YURMAN: David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramist. When artists began collaborating, their goal was simply to create beautifully designed objects to wear. Led today by his son Evan, David Yurman creates timeless yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and Cable, the brand’s artistic signature. David Yurman collections are available at DavidYurman.com, as well as in 51 retail stores in the United States, Canada, Hong Kong and France and in more than 300 locations worldwide, through its exclusive authorized network of jewelry retailers. fine and watches.
MEDIA CONTACT:Nike Communicationsdavidyurman@nikecomm.com
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