-Dow Jones and Cision reveal exclusive global content partnership for public relations and corporate communications market
New agreement enhances reputation management and strategic communication agendas worldwide
CHICAGO and NEW YORK, Sept. 7, 2023 /PRNewswire/ — Cision, the leading provider of media and consumer communications and intelligence solutions, has signed a long-term agreement to distribute Dow Jones content to PR and Corporate Communications (PRCC). This new partnership, which is structured to become an exclusive agreement between Dow Jones and Cision, brings together the most trusted news and cutting-edge technology to help PRCC clients manage brand reputation, monitor business-critical issues and advance global communication strategies.
Dow Jones’s authoritative journalism, including The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily and Dow Jones Newswires, is now fully integrated into Cision’s media intelligence platforms, and is expected to roll out to more portfolios soon. extensive sales of Cision and Brandwatch. Users of Cision’s premium platforms will also receive digital subscriptions to Dow Jones’ world-class publications.
Additionally, Cision will integrate select content from Factiva’s business intelligence solution into its platforms, offering clients the ability to monitor and analyze content from thousands of licensed sources around the world.
“Together with Dow Jones, we are excited about the unlimited potential we have to innovate and support industry leaders in the changing world of news and information,” said Cali Tran, CEO of Cision. “The heart of our mission is to empower our clients with a better understanding of their position within the market and provide them with the information they need to design effective strategies with confidence, ensuring relevance and visibility.”
“This partnership reinforces Dow Jones’ commitment to providing the most trusted news, data and analysis to help people make decisions,” said Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal. “By joining forces with Cision, we are expanding the reach of our news and business information that reaches our audiences wherever they are while boosting our investment in unique, high-quality journalism.”
Cision’s commitment to data partnerships extends to the world’s largest and smallest publishers and social platforms, ensuring industry leaders get a complete and accurate view of the news, trends and conversations that impact ratings. the brands and organizations they lead. Adding Dow Jones premium publications to its global content collection will provide clients with access to quality, trusted news to optimize media monitoring and inform decision-making.
Under the agreement, Cision will also have the unique ability to directly partner and sublicense Dow Jones content to other approved software providers and resellers in the PRCC marketplace. Additionally, the two companies will work to align their complementary assets and capabilities to deliver unique value to PRCC customers through a joint product innovation and co-creation roadmap.
To learn more visit cision.com/dowjones.
About CisionCision is the leading provider of media and consumer intelligence and communications solutions, enabling public relations, marketing, social media and communications professionals around the world to understand their consumers, influence outcomes and amplify their stories. . As a market leader, Cision’s award-winning brands and technology enable marketing and communications leaders to manage and shape their brands in today’s rapidly evolving world. Cision has offices in 24 countries across the Americas, EMEA and APAC, and offers a suite of world-class solutions, including PR Newswire, Brandwatch Consumer Research and CisionOne. To learn more visit www.cision.com, www.brandwatch.com and www.prnewswire.com.
About Dow Jones Dow Jones is a global provider of business news and information, delivering content to consumers and organizations around the world in multiple formats, including print, digital, mobile and live events. Dow Jones has produced content of unparalleled quality for more than 130 years and today has one of the largest news gathering operations in the world. It is home to leading publications and products, including the iconic Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk
Contact: For media inquiries: Cision Public Relationscision@kcsa.com
Louise Goodendaylouise.goodenday@dowjones.com
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