-Enhances global collaboration and connectivity through esports competition, according to Perfect World CEO
SHANGHAI, Aug. 1, 2023/PRNewswire/ — Dr. Robert H. Xiao, CEO of Perfect World and Perfect World E-sports and its platform segment, attended and addressed the Global Esports Conference 2023 on Aug. 28, 2023. July in Shanghai. He stressed that the acceptance of esports by major global sporting events marks a new starting point, which will bring long-term dividends and greater influence on the development of China’s esports industry.
The upcoming Hangzhou Asian Games, scheduled for September this year, have attracted significant attention from the domestic and international communities, playing a pivotal role in promoting e-sports culture and encouraging more people to participate in sports. electronics.
As a leading esports company in China, Perfect World is the exclusive operator of DOTA 2 and CS:GO in mainland China. The company focuses primarily on product development, operations, and organization of professional events. Since 2015, Perfect World has successfully organized three DOTA2 Asia Championships, and in 2019, it helped organize TI9 in Shanghai.
“In light of the inclusion of DOTA 2 in the Asian Games, Perfect World has established a dedicated team to fully support and cooperate with the preparatory work of the Hangzhou Asian Games Organizing Committee (HAGOC) and the Hangzhou General Administration of Sport. China,” Dr. Xiao said. He further stated that the company is committed to ensuring the smooth running of esports events during the Asian Games and maximizing the appeal of esports.
Dr. Xiao outlined three major trends for the future development of the esports industry, seizing the opportunity presented by the Asian Games: standardization in competitions, industrialization in sports, and popularization of the market.
Esports have become a digital sports industry that integrates technology, competition, entertainment and social interaction. The Asian Games have set a new model for the globalization of China’s esports industry while presenting new challenges for its high-quality and sustainable growth.
To address these challenges, Dr. Xiao outlined four key areas for China’s esports to focus on in the future. First, by incorporating digital technologies such as AR/VR and AIGC into events to improve the user experience. Second, promote global cultural integration. Third, foster global cooperation to create synergies with partners around the world. And fourth, nurture esports talent with a global perspective through deep collaborations with institutes around the world.
Looking ahead, Perfect World is committed to promoting high-quality development of major events, strengthening the green construction of esports, leveraging the influence of leading esports IP, exploring innovative consumer business models in esports and accentuate the value of global integration in the next phase of industry development.
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