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The American brand, with 127 years of history and based in Seattle, enters the women’s fashion market with its first complete collection for women, which will go on sale in August 2024
SEATTLE, Feb. 1, 2024 /PRNewswire/ — Filson, the original manufacturer and supplier of heritage American products, today announced the launch of its first women’s clothing collection.
Founded in Seattle, Washington in 1897 to outfit gold prospectors heading to the Yukon, Filson has built a legacy of creating high-quality, durable items, clothing and accessories that have appealed to outdoor enthusiasts. free since its inception. In recent years, the brand’s iconic styles have begun to attract a fashion-forward consumer looking for timeless, well-made silhouettes that will last a lifetime.
With the help of Cristina Calori, co-founder and president of WP Lavori, the Italy-based distributor and licensor that acquired a minority stake in Filson in 2020, the global lifestyle brand is targeting the women’s clothing market. Inspired by the pioneering women of history, Calori and Alex Carleton, creative director of Filson, have drawn on Filson’s archives to create a collection of women’s clothing designed with both style and function in mind, focusing on practical items. , durable, high quality and trendy that transcend generations.
“Quality and craftsmanship are part of Filson’s core values,” said Alex Carleton, Filson Creative Director. “As we continue to build our legacy as a leading American heritage brand, it was important for us to include women and welcome them back to the world of Filson. This first collection has been created for the woman who appreciates quality and style timeless, wherever you are or whatever you do, and which, above all, embodies the modern spirit of adventure and individuality that we admire and celebrate.”
Although Filson has previously launched women’s clothing styles, this is the largest investment the brand has made in the market with a full collection.
“With Filson being such an important brand for its legacy and quality, expansion into the US market is a logical step, given the success of e-commerce and stores that cater to a female clientele with specific needs. It is a natural progression,” explained Cristina Calori, co-founder and president of WP Lavori. “On the other hand, entering Filson’s younger European market is a risk. However, I believe it could effectively enhance and promote the men’s collection, providing a strategic boost to the entire collection, its values and its quality.”
The first collection, launching in August 2024, includes 32 styles of outerwear, shirts and accessories in sizes XS to XXL and priced from $98 to $995. Filson’s women’s collection will be sold on Filson.com, in the brand’s stores worldwide and through select retailers. For more information, visit https://www.filson.com/womens-2024.html.
ABOUT FILSON
Founded in Seattle in 1897 to equip gold seekers heading to the Yukon, the company’s 127-year legacy is built on its reputation for honesty, quality and durability. Filson’s long-lasting gear is the choice of explorers, adventurers, ranchers, hunters, fishermen, engineers and anyone with a passion for the outdoors. Currently, Filson has 11 stores in the United States and four abroad. More than a century after its founding, Filson’s headquarters remain in Seattle, Washington. For more information, visit filson.com and follow them @filson1897
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