Boston, April 3, 2023.
The RepTrak Company™, the world’s leading reputation data and insights firm, announces the results of its Global RepTrak® 100 2023. The report is the world’s most comprehensive study of corporate reputation, produced over the past 13 years using online analysis. RepTrak depth and ranking of the world’s top 100 companies by Reputation Score
Using its advanced reputation monitoring software, RepTrak collected data from more than 230,000 reviews worldwide to understand public perceptions of the most important elements of corporate reputation: ESG (Environmental/Social/Governance), fairness in the workplace, leadership, innovation, brand, etc. The full Global RepTrak 100® 2023 ranking and report, with comprehensive analysis of global, industry and demographic trends, is available today at https://www.reptrak.com /rankings/. This data shows how people think, feel, and act toward certain companies and ranks them based on the RepTrak Reputation Score. The Continued Drop in Corporate Reputation In 2022, the overall RepTrak Reputation Score declined for the first time since 2018. In 2023 , this decline continued on a global scale, with global Reputation Scores settling at an average of 73.2, down from 74.2 in 2022. “Even with corporate reputation down in 2023,” says RepTrak CEO , Mark Sonders, “The Top 100 companies are exceptional in their efforts, rising to the intense and complex expectations of stakeholders around ethical, supply chain and workplace issues globally. There is always room for improvement, but the Top 100 companies are leading the way.” ESG still matters, but expectations are not being met The overall ESG score also declined this year. Each individual driver experienced a significant decline, with environmental experiencing the largest decline. RepTrak data has shown that the perception of a company’s leadership on ESG has a direct impact on purchase intent: the public’s willingness to buy from a company goes from 20% with a weak ESG score to 60% with a weak ESG score. high. “This year’s ESG results serve as a reminder: It’s not just about what you do, but how you do it,” says Sonders. “ESG is only increasing in importance, affecting how we buy, trust and recommend the brands we interact with.”Financial concerns take precedence As part of its reputation monitoring and measurement platform, RepTrak also measures the actions that stakeholders are willing to perform when considering, supporting, and committing to a business, known as business outcomes. The willingness to buy, to invest and to work for a company experienced significant declines in 2023, demonstrating a clear frustration with the current economic situation. Inflation is felt on a global scale. “The combination of a global reputation decline coupled with an unpredictable financial landscape has stakeholders nervous about engaging with brands,” warns Mark Sonders. “How organizations manage their approach to a potential downturn will impact stakeholders beyond 2023.”
ContactContact name: Ali JawinContact description: Ali JawinContact phone: 19177635438
