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INTERLAKEN, Switzerland, March 17, 2023 /PRNewswire/ — EIGER Adventure, a popular Indonesian brand of eco-friendly outdoor clothing, will open its first international store in Interlaken on March 15, 2023. The store is expected to attract tourists and locals looking for high-quality clothing and accessories for outdoor activities.

Visit https://eigeradventure.com/ to learn more about EIGER Adventure products.

Quality, design and sustainability at the forefront of the EIGER Adventure international roadmap.

As a brand that gives its best on the international scene, EIGER has received numerous certifications that guarantee that all its products have passed rigorous quality controls to meet the world standard of high quality. The store will also showcase the company’s commitment to green business practices. One example of this dedication is EIGER’s award-winning Ecosaviour 45 Rucksack, made from recycled materials. The backpack frame uses bamboo made by Indonesian SME (Small and Medium Enterprise) communities as an alternative to aluminum, fiber or steel cabling.

In addition to selling outdoor products, the Interlaken store also aims to introduce visitors to Indonesian culture and tourist attractions. In addition to enjoying the “Wonderful Indonesia” store theme, shoppers will receive a free Indonesian coffee.

EIGER’s international debut pays tribute to its founding inspiration

The EIGER Adventure brand, founded in 1989, was inspired by the famous Swiss mountain Eiger. Since then, the company has grown and developed a strong customer base throughout Indonesia and has cultivated a spirit of sustainability in every business venture. “Our first store abroad, in Interlaken, marks our long-awaited dream, shared with EIGER consumers. We are here to hear your stories across the country and around the world, and we are committed to fostering innovation and collaboration. in the spirit of sustainability”, stated Ronny Lukito, founder of EIGER Adventure.

With a strong track record of achievement in Indonesia, EIGER Adventure has the potential to continue to grow in the international market. Globally, the outdoor clothing market is estimated to reach approximately $26 billion by the end of 2026; therefore, investment by the Indonesian and Swiss governments is poised for long-term success. “We are looking forward to welcoming EIGER Adventure, a proud Indonesian brand, here in Switzerland and congratulating them on going international,” said Philippe Ritschard, Mayor of Interlaken. “It is an honor for us to become their first establishment abroad and we hope that the EIGER Adventure store will be a pioneer in the entry of other Indonesian products into Switzerland, as Interlaken appreciates the trust placed in investing in our city.”

Building on its success, EIGER Adventure will soon enter the Southeast Asian outerwear market to reinforce its global growth.

About EIGER Adventure

EIGER Adventures offers high quality clothing and equipment for outdoor activities. EIGER offers adventurers three main categories of products: Mountaineering, Horseback Riding and Authentic 1989, catering to climbers, cyclists and hikers who love classic and elegant designs. In addition to focusing on outdoor activities, EIGER prioritizes environmental sustainability and social responsibility, aiming to educate and inspire people about green living, expedition and responsibility.

Contact Shulhan Rijal PR Manager EIGER Adventure shulhan.syamsur@eigerindo.co.id

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