Through its partnership with Outer Ring MMO, Kinepolis will become the first group of theaters to join the metaverse, allowing gamers to purchase tickets, enjoy exclusive trailers and content, and discuss the latest movies from within. videogame
Spain, March 30, 2023.- Companies are beginning to explore the frontiers of the virtual world or metaverse, to approach new audiences and market their products and services. Kinepolis, through its agreement with Outer Ring MMO, will be the first group of theaters to be integrated into a video game, allowing players to buy tickets, enjoy trailers and exclusive content, or simply talk about the latest movies. Kinepolis already owns more of 110 centers, and will now become the first virtual cinema in the metaverse. Building on the metaverse Outer Ring is a sci-fi open world video game. In it, players will enjoy multiple adventures, along with social experiences or massive virtual events. With this partnership, Kinepolis is poised to build its own persistent in-game space: a theater where its audience can interact in real time while remaining immersed in the game. Outer Ring MMO is developed by Maniac Panda Games, one of the largest video game studios. blockchain games in Europe, owned by Nexxyo Labs. The use of cryptocurrency or fiat payment gateways within Outer Ring will also allow Kinepolis to sell both physical products such as tickets to its cinemas, and digital products in the form of collectibles, in-game items or skins .About Kinepolis Kinepolis Group originated in 1997 from the merger of two family-owned cinema groups, and has been publicly traded since 1998. Kinepolis is committed to an innovative cinema concept, serving as a benchmark for the industry . In addition to its theater operating activities, the group is also active in film distribution, event organization, screen advertising, and property management. Kinepolis Group operates 112 cinemas worldwide, with 1,137 screens and more than 200,000 seats. in Europe, the United States and Canada. In Spain, Kinepolis, after the recent acquisition of its last two cinemas, Kinepolis Mataró Parc and Kinepolis La Cañada (Marbella), operates 10 centers (including the 3 largest in Spain in Madrid, Valencia and Barcelona) with a total of 157 screens. and nearly 38,000 seats. Every day, its employees dedicate their efforts to offer millions of viewers an unforgettable cinema experience. More information: www.kinepolis.com/corporate
ContactContact name: Daniel RozautContact telephone: 948 498 358
Emisor: Kinepolis Group
