BAODING, China, April 18, 2023 /PRNewswire/ — On April 18, GWM introduced its five major brands of HAVAL, TANK, ORA, POER and WEY at the 20th Shanghai International Automobile Industry Expo (“Auto Shanghai 2023”) and launched a full range of new energy models.
GWM invited 300 media and dealers from more than 60 countries and regions to appreciate the experience of NEVs and smart technologies at the GWM booth during Auto Shanghai 2023.
At the ceremony, Parker Shi, GWM’s Vice President and Head of International Market, introduced to the media that GWM’s transformation to new energy is in full swing, relying on the forest ecosystem. Auto Shanghai 2023 is an excellent stage for GWM to show the achievements of intelligent vehicles to the world with more than 15 new energy vehicles unveiled.
GWM HAVAL unveiled its new flagship product lineup, and the new new energy midsize SUV (referred to as “Fierce Dragon MAX in the Chinese market) made its world premiere. It is the first model equipped with Hi4 (Hybrid Intelligent 4WD) and adopts a new design concept to create a younger and more futuristic product image.GWM POER’s new 6×6 version of GWM Pickup was launched together with POER Shanhai PHEV/HEV high-performance hybrid large pickup truck, which is committed to providing the best solutions for new energy vans.
GWM TANK demonstrated two NEVs, TANK400 PHEV, which celebrated its global debut, and TANK500 PHEV, a mid- to large-size luxury off-road new-energy SUV that will be pre-sold worldwide. In addition, GWM TANK also introduced the audience to the highlights of the products, including off-road new energy technology and product reliability, in the form of “real scene virtual interaction”, which was recognized by the media.
GWM WEY, focusing on the category of “0 Intelligent Electric Anxiety”, launched the first model MPV WEY Gaoshan PHEV to the world. Meanwhile, it also displayed the Lanshan PHEV six-seat electric SUV, leading the brand to push into the high-end smart NEV market. GWM ORA also launched two pure electric models.
GWM also showcased many important technologies, such as the 3.0T V6 engine, 9HAT P2 platform, Hi4, TANK platform, and 6×6 off-road platform. These state-of-the-art technologies received positive reviews from the media and dealers.
“Electrification products and advanced technologies reflect GWM’s competitiveness. We hope to bring more GWM NEV to local consumers in the future,” said a distributor from Brazil.
GWM has championed the idea of ”being user-oriented.” Based on technological innovation, it accurately understands consumer needs in the new energy era.
Parker Shi noted: “Based on the philosophy of GWM Intelligent NEV ‘Greener, Higher and Safer’, GWM will draw on the forest ecosystem to accelerate technology iteration and product upgrade and provide global users with products of smarter, high-quality new energy.”
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