Dive into a world of fun with Furby – over 600 phrases, songs and lights await! As you would say in Furbish Dah-No-Lah (it’s party time)
Its long-awaited launch in Spain will arrive this fall!
Madrid, June 27, 2023.-
The wait is over. The phenomenon that conquered the world has returned. Hasbro, the world leader in entertainment and games, has announced that the new era of interactive, authentic, cool and fun Furby toy has returned. A new generation of children will discover their own curious little creature, a soul mate who is sure to become their best friend.
Since it landed in the 90’s, Furby has conquered the world becoming a Pop Culture phenomenon. Furby teaches kids that they can be themselves: funny, authentic, quirky, and imperfect, because that’s what makes them special. Furby will be available in two new colors, purple and coral.
“Since its spectacular launch in 1998, Furby has caused a sensation and left its mark across generations, impacting music, television and film,” said Kristin McKay, Hasbro’s vice president and general manager of fashion and preschool. “For the brand’s 25th anniversary, we wanted to spark the same excitement in this new generation Alpha by tapping into the nostalgia that Furby evokes and giving the new generation everything they want.”
This incredibly fun interactive toy features 5 voice-activated modes and over 600 phrases to discover, including lights, sounds, and 10 unique songs.
How about speaking a secret language that only you and your best friend can understand?
and dance together a song? and stop everything and relax? With Furby you can do all this and much more! Children will be able to enjoy unforgettable moments with 5 commands, such as “Let’s dance”, “Imitation”, “Guess my future”, “Relax” or “Light party”.
As Kristin McKay explained, extensive research has been done in recent years to understand what kids would like to see in a new Furby. The results revealed the importance of having Furby become their best friend, a true companion with whom they can perform different activities, such as dancing, sharing predictions, meditating and relaxing, imitating others with funny voices and even enjoying a show of lights. And that is exactly what we have created.
Also, Furby responds to hugs, pats, tummy tickles, if you shake it or feed it its pizza-shaped trinket. Kids can care for Furby by feeding it food, styling its mop and dressing it with included accessories like hair clips, necklace and comb. As they play with Furby, they’ll unlock even more levels of fun.
In the 1990s, Furby instantly became one of the most revolutionary and iconic releases in the world of toys, with more than 40 million units sold in the first three years, globally.
With features like realistically moving ears, iconic expressive eyes, and even its own language called Furbish, Furby was not simply a toy, but a personality that seemed to be alive. He generated a real madness among collectors, reaching exorbitant auction prices. Furby was cool, genuine and weird, a combination that captivated the kids and the entire world. Over time, it became a unique symbol around the world, thanks to a growing community of fans that led Furby to transcend beyond a toy, becoming a way of life.
The first reactions of this new version of Furby are incredibly promising, so Furby promises to conquer children and fans again.
About Hasbro:
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through wonderful stories and the exhilaration of play. Hasbro delivers compelling brand experiences to global audiences across toys, consumer products, games and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS
Hasbro is guided by its purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the Top 100 Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by the Ethisphere Institute, and one of the Top 50 Companies with community-minded in the US for the Civic 50. For more information, visit https://corporate.hasbro.com
Issuer: Hasbro
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