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The only television brand among the 5 in the world that has sustained its growth in the last 6 years. It enjoyed rapid growth in the North American and European markets.
QINGDAO, China, Feb. 1, 2024 /PRNewswire/ — Hisense, the global home appliance corporation, maintained its second place in global TV shipments in 2023, reaching a shipment volume of 25.9 million by 2023 in global markets , according to the ‘2023 Monthly Report on Global TV Shipment Volume of TV Brands’ by leading market research institute AVC Revo. Hisense has been the only brand that has continued to grow in the last six years among the top five television brands in the world.
Currently, Hisense is expanding its globalization strategy and optimizing its global footprint by operating 34 industrial parks, 25 R&D centers and 66 overseas companies. Last year, Hisense’s overseas market shipments increased by 12.2%, and there was an acceleration of shipments to North American and European markets, achieving “double-digit” growth.
In early January, Hisense participated in CES 2024 with its leading technology products, including its ULED X TV and Laser TV, and the company won more than 30 awards for its excellent product innovation and performance.
2024 is the year of sports and, as an official partner of EURO 2024, the brand will launch more cutting-edge television products to offer consumers immersive viewing and gaming experiences and will seek to deepen the connection between tournaments and football fans through through its innovative sports market strategy.
About Hisense
Hisense is a leading global brand in home appliances and consumer electronics. Hisense’s business covers multimedia products (with a focus on smart TVs), home appliances and smart IT information. Recently, Hisense has grown rapidly and now operates in more than 160 countries.
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