Brand Debuts Stunning New ‘Phone-to-Purse’ Concept with Introducing HONOR V Purse, Showcasing HONOR Magic V2, and Launching New Color Variant for HONOR 90
BERLIN, Sept. 1, 2023 /PRNewswire/ — Global technology brand HONOR today announced its strategic vision for the future of smartphones at IFA 2023. During his keynote session titled “Unfold Tomorrow,” HONOR CEO George Zhao described the brand’s commitment to popularizing foldable smartphones, with its latest human-centric innovations including HONOR’s thinnest and lightest indoor foldable smartphone, the Magic V2. The brand also introduced the HONOR V Purse, a new concept that reinvents a foldable smartphone as a fashion-forward, portable bag, offering endless possibilities for style and self-expression.
“HONOR’s foldable smartphones have come a long way, and each version shows notable advances in design, functionality, and durability,” said George Zhao, CEO of HONOR. “Not only that, but with our phone-to-bag concept brought to life through the HONOR V Purse, we are exploring sustainable solutions that harness emerging foldable technology to empower creativity and shape the lifestyle of tomorrow.”
Deploying the next frontier of cutting-edge technology
HONOR assumes its role in shaping future lifestyles and introduces the HONOR V Purse, a new “Phone-to-purse” concept that heralds the beginning of electronic devices being viewed as a whole new category of fashion consumer goods. They offer limitless opportunities for self-expression.
HONOR V Purse measures less than 9mm when folded, which is even thinner than some of the best phones on the market, making it more portable than ever. It perfectly transforms the foldable smartphone into the latest fi-gital fashion statement, thanks to a series of customizable always-on displays (AODs) that mimic the design of a handbag, including design elements like chains, feathers, and tassels that react and move. They sway with the movement of the smartphone. The concept phone is also compatible with a variety of interchangeable straps and chains, which clip into the hinge to allow the smartphone to be carried effortlessly over the shoulder like a normal bag or purse, allowing it to become the new “it” bag of the future.
Designed with sustainability in mind, the HONOR V Purse embodies HONOR’s commitment to the environment. In addition to featuring sustainably sourced materials, like vegan leather for its straps, the concept’s infinitely customizable AODs can be paired with any outfit. As the fashion industry transcends the physical world into a more digital space, technology allows for limitless possibilities for style and self-expression. In this small way, HONOR V Purse can help eco-conscious consumers reduce their consumption of fast fashion, and more importantly, help the fashion world to embrace new technologies to encourage consumers to buy less. and use them for longer.
Echoing its brand ethos of open collaboration, HONOR has partnered with top cultural tastemakers from across its HONOR Talents Global Design Awards platform, including BURBERRY Menswear Design Director Bram Van Diepen, contemporary artist Yunuene Esparza, Dean of China Academy of Art International College Yuan Youmin, and interdisciplinary artist Xiao Hui Wang, to design a series of custom AODs for the device, offering endless fashion possibilities. In the next phase of the program, by opening the API interface that allows designers to call sensors such as gyroscope, touch or ambient light sensor, HONOR will invite emerging talents from around the world to create their own designs, reflecting inspirations from trends in the latest design, to reshape the lifestyle.
HONOR Magic V2 Initial Global Presentation
During IFA 2023, HONOR also unveiled its new flagship foldable smartphone, the HONOR Magic V2, for the first time at a global event, perfectly illustrating HONOR’s vision for foldable smartphones, redefining industry benchmarks with enhancements. significant in form factor, battery, display, and user experience aspects.
HONOR Magic V2 is the lightest and thinnest inward-folding smartphone HONOR has introduced to date, weighing just 231g[1] and measuring just 9.9mm2] thick when folded. It features a new generation silicon carbon dual battery with an average thickness of just 2.72mm, achieving a high capacity of up to 5,000mAh in the space of a slim and light foldable flagship body.
In addition to being thin and light, the HONOR Magic V2 features a first-of-its-kind super-lightweight titanium hinge and a new HONOR-patented steel, which provides greater strength and durability to the hinge mechanism. The HONOR Magic V2 also earns the coveted durability certification from SGS, allowing the hinge to withstand more than 400,000 folds, guaranteeing a lifespan of up to ten years if folded 100 times a day.
The HONOR Magic V2 features a triple rear camera setup that includes a 50 MP (f/1.9) main camera, a 50 MP (f/2.0) ultra-wide camera, and a 20 MP (f/2.4) telephoto camera. ). The front dual camera setup includes two 16MP (f/2.2) cameras.
Incorporating human-centric innovation, HONOR Magic V2 also supports industry-leading 3840Hz PWM dimming technology that minimizes eye strain and ensures comfortable viewing even during prolonged use.
HONOR Magic V2 makes new interactive experiences possible. The HONOR Magic V2 not only supports floating photography but also other floating experiences such as meetings and entertainment. For the first time, HONOR Magic V2 supports Parallel Space, which not only allows work data and personal life data to be stored separately and data to be safely isolated, but also allows you to independently operate apps from double-spaced in parallel, much like how a second phone was inserted into the flip phone.
New color for EISA HONOR 90 award winner
Rounding out its product updates, HONOR also announced that the HONOR 90 has won the coveted Best Buy Smartphone 2023-2024 from the Expert Imaging and Sound Association (EISA). To celebrate the victory, HONOR launches the trendy Peacock Blue colorway for the HONOR 90 globally.
About HONOR
HONOR is a world leading provider of smart devices. Its goal is to become a global iconic technology brand and create a smart new world for all through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the world to go further, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearable devices to suit every budget, HONOR’s portfolio of innovative, premium and reliable products empowers people to become a better version of themselves.
For more information, visit HONOR online at www.hihonor.com or email newsroom@hihonor.com
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