QINGDAO, China, June 16, 2023 /PRNewswire/ — Hisense, the leading consumer electronics and home appliances company, has once again ranked in the Top 10 of Kantar BrandZ™ Chinese Global Brand Builders. This is the seventh consecutive year that the company has appeared on the prestigious list.
Posted yesterday (June 15, 2023), Google and Kantar selected Hisense for demonstrating its high-quality capabilities in globalization.
The two keywords that test the quality of a brand’s global expansion are own brands and high-end brands going abroad. Being named one of the top 10 global brands for seven consecutive years is due to Hisense’s long-term commitment to developing the global Hisense brand as well as manufacturing cutting-edge products. Over the years, it has always insisted on the “localization” of R&D, production and marketing to meet local market demand with great efficiency. In 2022, Hisense’s overseas revenue was RMB 75.7 billion, accounting for 41% of its total revenue, with Hisense International Brand accounting for more than 83%.
“To be a top-tier brand, we must jump from low-level competition to the high-end of the industry and expand high-end industries,” said Shaoqian Jia, Chairman of the Board of Directors and CEO, who also believes that high end is the only right way to become a name brand all over the world.
Unlike previous years, this year’s report shows that consumers in 11 foreign markets around the world, including the United Kingdom, United States, Japan, France, Germany and Australia, reveal a new trend: consumers are seeking brands they can trust for both functionality and aspirations. Only by moving from brands that are affordable to ones that are easy to use can we capture the market and win new consumers.
From manufacturing to creation, from ease of pricing to ease of use, Hisense continues to launch high-quality products to meet the needs of global consumers through technological innovation, thus enhancing the global influence of the brand and its sustainable development, and accelerating its progress to become a world-class brand and a first-class enterprise.
About Hisense
Hisense is a leading global brand of home appliances and consumer electronics. Hisense’s business spans multimedia products (with a focus on Smart TVs), home appliances, and intelligent IT information. In recent times, Hisense has grown rapidly and already operates in more than 160 countries.
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