SEOUL, South Korea, April 12, 2023/PRNewswire/ — Korean skincare brand Mixsoon (Parket Inc.) recently participated in the Cosmoprof Bologna 2023 event, held in Italy from March 16-18. The brand, known for its products based on natural ingredients, has already been recognized by Amazon in the United States as an Amazon Choice.
The 2023 edition of Cosmoprof Bologna, a renowned world beauty fair, attracted more than 2,700 exhibitors and 220,000 visitors from nearly 70 countries. Mixsoon participated in this prestigious exhibition and successfully attracted a large number of buyers and visitors to its stands located in three different pavilions.
Healthy skin starts with good ingredients,” says Mixsoon. This Korean company is known for its unique philosophy of “minimalism” and “ingredients.” They pursue “minimalism” by eliminating all superfluous ingredients and incorporating only essential ingredients that are good for the skin. It is an “ingredient-oriented” brand that harvests its own raw materials at its farm on Jeju Island. They have caused a sensation in the international skincare industry with their popular “bean essence”, the main ingredient of which is is the extract of fermented soybeans.Consumers around the world can easily access Mixsoon’s skin care products, available on popular e-commerce platforms such as Amazon US, Sephora UK and Olive Young Global Mall in Korea.
At the show, Mixsoon Bean Essence aroused the interest of European buyers due to its unique formulation and unprecedented efficacy. Mixsoon’s popularity among European buyers continues to grow and extends to Italy, Germany and Spain. The Korean skincare brand, formerly present at Sephora U.K., has secured key distribution channels in these countries.
From March 31 to April 2, it participated in the Beauty Düsseldorf fair in Germany to further promote its brand and its products among European buyers and consumers.
The Mixsoon representative stated that the European CPNP registration for 50 SKUs of their products had been completed, making them marketable in Europe. The representative stated, “At the fair we received more than 500 export requests from many European countries, which shows the strength of our brand in the European market.” She added: “It is gratifying to see that the authenticity of Mixsoon, which contains only quality basic ingredients, is being recognized around the world.” The representative also highlighted the company’s plans to expand its global distribution network so that customers all over the world can more easily access Mixsoon products.
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