Lakeside Appoints Industry Veteran Alexander Laubert to Director of Sales for the DACH Region
BOSTON, July 25, 2023/PRNewswire/ — Lakeside Software, a leader in digital employee experience (DEX), announced its expansion into the DACH region, which includes Germany, Austria and Switzerland. The company simultaneously announced the appointment of Alexander Laubert as sales director for the new region. This strategic initiative demonstrates Lakeside’s commitment to aggressively respond to global demand for IT solutions that support employee engagement, productivity and business growth.
“We are proud to announce our expansion into Germany, Austria and Switzerland, which are among the largest economic powerhouses in Europe,” said Lakeside Software CEO David Keil. “This strategic effort capitalizes on the strength of the region and reinforces our presence in Europe. Alexander’s enterprise sales experience and in-depth knowledge of the region will undoubtedly contribute to Lakeside’s continued global growth and success.”
Lakeside Software’s expansion into the DACH region coincides with the growing demand for digital transformation initiatives in the region and around the world. The region forms a powerful economic bloc, offering fertile ground for Lakeside’s digital experience data and employee experience analytics. Lakeside is poised to help organizations drive successful digital transformations and achieve their business objectives by capitalizing on innovation, a skilled workforce and the business-friendly environment in the region.
“I am delighted to be a part of Lakeside’s expansion into the DACH region,” said Laubert. “Lakeside’s industry-leading solutions optimize digital environments and deliver exceptional user experiences. With a localized approach and boots on the ground, we will provide tailored solutions to drive the region’s digital transformation and business growth, while delivering our core offerings to this new market.”
The Lakeside SysTrack platform captures, processes and transforms 10,000 data points from each terminal every 15 seconds. Its innovative technology arms decision makers with unique, actionable insights that proactively measure, analyze, and optimize the digital employee experience to drive business results.
As Director of Sales, Laubert will lead a team of seasoned enterprise sales professionals with deep industry and market experience. Laubert has more than 20 years of experience in IT consulting and sales management.
Lakeside’s expansion into DACH is the latest announcement in a series of initiatives showcasing the company’s strategic growth and expanding the organization’s global presence. In June, Lakeside announced its new Velocity Framework, which outlines a clear path to rapidly gain proven performance from the Lakeside SysTrack platform and guides enterprises on how to successfully handle the most pressing IT challenges. The Velocity Framework offers strategies and tactics for common use cases such as software rationalization, hardware optimization, IT help desk ticket avoidance, and complete DEX visibility.
About Lakeside Software
Lakeside Software is a leader in cloud-based digital experience management. Lakeside’s Digital Experience Cloud collects and analyzes data on everything that can impact end-user experience and business productivity, providing the unmatched visibility IT teams need to design and support rapidly changing digital workplaces. Clients use Lakeside technology to perform end-user experience management, digital workplace planning, IT asset optimization, remote work management, and proactive service desk operations. For more information, visit www.lakesidesoftware.com.
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