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The brand continues to stand out as the first in the beer category in a year in which it has once again established itself as the most awarded Spanish brewer in the world. According to the classification, the beer category is one of the fastest growing, with an exceptional 24%, consolidating itself as the second most dynamic, only surpassed by the fashion segment with an increase of 31%
Madrid, February 1, 2024.- Mahou consolidates its position as the undisputed leader in its category, as revealed by the recent Kantar BrandZ 2024 ranking, maintaining its position within the Top20 most valuable brands, the first for beer. For this new edition of the classification, the prestigious consulting firm has evaluated the performance of the brands based on the value perceived by consumers and the analysis of financial data. Mahou’s position is especially significant if one takes into account that, according to the ranking , the beer category has experienced a growth of 24% compared to the previous year, positioning itself as the second most dynamic, only behind the fashion category, which registered an increase of 31%. A milestone that has been recognized by Emmanuel Pouey, general director of marketing of Mahou San Miguel: “the consolidation of our leadership in the Kantar BrandZ ranking reflects our constant commitment to excellence and the emotional connection with consumers. This achievement highlights not only the quality of our beers, but also the strength of our brand in a dynamic market that drives us to continue innovating and redefining the standards of beer culture in Spain.” This sustained leadership of Mahou is the result of its firm commitment to beer culture and the constant search for innovation. The brand has stood out for promoting beer democracy, offering varieties that respond to changing consumer preferences. In line with this commitment to innovation, in 2023 Mahou launched two new references on the market: Mahou Rosé and Mahou Cinco Estrellas Unfiltered, exploring new segments and enriching the beer experience of consumers. Mahou’s beer culture has translated into a constantly expanding portfolio, where each beer tells a unique story. From the Mahou 0.0 Tostada, which challenges convention by proving that a non-alcoholic beer can be packed with flavour, to the Barrica range, the first Spanish barrel-aged lager, each Mahou creation seeks to offer unique nuances and flavours. This approach innovation has led Mahou to consolidate itself as the most awarded range of Spanish beers in the world, revalidating the title for the sixth consecutive year in 2023, surpassing the notable number of 100 awards in just one year. An unprecedented achievement that highlights Mahou’s constant commitment to quality and excellence. Issuer: Mahou
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