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The business group has strengthened its commitment to educational innovation and digital transformation through its MeasureUp business line. At the same time, he begins to consolidate his latest projects; Desconnect2 Hotels and BROCMOR Homes
Spain, February 12, 2024.- The multinational Media Interactiva, specialized in educational technology, has had a significant impact on the training and professional development of more than 500,000 people during the past year. Through its MeasureUp business line, a leader in preparing for official certifications in the ICT sector, the company launched more than 1 million practical tests and evaluations, thus helping thousands of professionals improve their skills and find new job opportunities. According to Sam Brocal, CEO of Media Interactiva, “these figures reflect the real impact that Media Interactiva has had on the lives of thousands of people, who trust in the quality of our products and educational platform.” By 2024, the company plans to continue innovating to ensure professionals have the tools necessary to succeed in an ever-changing technological world. With over 400 products and 29,000 questions covering a wide variety of technology certifications, MeasureUp will continue to be the trusted partner for those looking to advance their careers. In addition to the quality of its products, Media Interactiva successfully implemented a new marketing strategy in 2023, which includes discounts for purchase volume, subscriptions to access the complete catalog and packages of related products known as Bundles. In terms of new initiatives, MeasureUp launched its iTalentUp platform in 2024, designed to help HR and business professionals identify technical talent quickly and accurately. This platform simplifies technical evaluation, allowing users to create evaluation tests without requiring specific technical knowledge. Media Interactiva’s commitment to innovation and quality was recognized in the Awards for Excellence in Andalusian SMEs in 2023. In addition, the company actively participated in technology industry conferences, standing out in events such as the ‘Innovations in Testing’ conference. in Dallas and BETT 2024 in London. On the other hand, last year marked the consolidation of Hoteles Desconnect2. This rural boutique hotel experienced a 75% increase in its occupancy rate and was recognized as one of the 25 best boutique hotels in Spain by Vanitatis magazine. With a view to 2024, Media Interactiva has entered the tourist apartment sector through BROCMOR Homes, with properties in Seville and Cádiz. He has also launched Huore Studio, a strategic consulting and training project in Chinese metaphysics and feng shui, led by Laura Morillo. “In 2023, I highlight the cohesion and growth of the entire Media Interactiva team. In an environment in which innovation is encouraged, this has been the fundamental tool to seek creative solutions to the new market created by Artificial Intelligence. This is In addition, this year we have again had only 1 voluntary leave, which demonstrates the commitment of the entire team to the organization, to its leaders and to the improvement of society,” says Laura Morillo, HR Chief Officer of Media Interactiva. Issuer: Media Interactive
Contact Contact name: Jesús Sierra Contact description: Chief Marketing Officer at Media Interactiva Contact phone: 34 645 39 34 32
