– Neiman Marcus and Brunello Cucinelli celebrate the debut of the exclusive Icon collection for the Neiman Marcus Awards
– Collection and customer activation embody the Italian designer’s unique brand expression, amplified through a revamped awards platform
DALLAS, April 20, 2023/PRNewswire/ — Neiman Marcus launches the exclusive Brunello Cucinelli Icon Collection, which includes 50 styles across all categories: women’s and men’s ready-to-wear, bags and shoes. This one-of-a-kind collection pays tribute to the longstanding collaboration between the luxury retailer and the brand’s founder, CEO and creative director, Brunello Cucinelli, a recent recipient of the Neiman Marcus Award for Distinguished Service in the Fashion Field.
“The Neiman Marcus Awards program came to life for our clients after a successful opening with award recipients, industry personalities and top brand partners in Paris,” said Geoffroy van Raemdonck, CEO of NMG. “Clients who appreciate the work of Brunello Cucinelli were invited to witness first-hand the unique expression of his brand. In turn, Brunello Cucinelli was given insider access to our merchandising and marketing magic to expand his business to the American luxury client “. Creating impactful connections between recognized brands and our customers is the hallmark of our renewed awards platform.”
The Icon collection has been designed by Brunello in collaboration with his daughters Carolina and Camilla. It is made up of timeless yet modern styles that exemplify traditional Italian craftsmanship. Each piece demonstrates the versatile yet elevated spirit of Brunello Cucinelli, with soft neutral colors, lightweight natural fabrics, and intricate textures created by open-weave knits and embroidery. Neiman customers collect Brunello Cucinelli designs as if they were works of art, a testament to the superior design, quality, craftsmanship and allure of his brand. For the first time in the association’s history, each style in the collection is labeled “Exclusively Designed for Neiman Marcus,” and some pieces are uniquely numbered in honor of collecting customers. The collection has already been in high demand, with some customers purchasing every single piece in the assortment.
To celebrate the launch of the exclusive collection, Brunello made a special visit to Dallas, where he hosted top clients and friends for a private dinner at Fair Park’s historic Hall of State. Adding to the city’s enthusiasm for his arrival, a billboard near the NorthPark store welcomed Brunello with a photo of him holding his award. Guests enjoyed an intimate evening with the Italian designer and humanitarian, who inspired them with his philosophical beliefs and celebrated his 20-year relationship with Neiman Marcus. Attendees enjoyed music by the Dallas String Quartet and a three-course Italian meal. The act culminated with fireworks and a second musical performance. Notable attendees included Olympic gold medalist Nastia Liukin, renowned makeup artist Kira Nasrat, and Zoom Director of Operations Aparna Bawa. While in Dallas, Brunello took time to visit the Neiman Marcus NorthPark store, where he shared more information about the exclusive collection and mingled with associates who serve some of Cucinelli’s top clients.
“It was a source of great joy for me to enjoy this magnificent evening in the company of my dear friends from Neiman Marcus, in a setting as beautiful and special as the Dallas Hall of State,” said Brunello Cucinelli, CEO and Chief Creative Officer of Brunello. Cucinelli. “Right here, in the great state of Texas, in this land so close to that ‘state of nature’ that the great Rousseau loved so much, and at the same time so comfortable and welcoming, I felt as much at home as in my dear little village of Solomeo. In fact, the friendly Texan people, whose affection I felt fully, reminded me of the region of Umbria from which I come, for its industriousness and its strong ties to the land and its roots. It is a land that can be very generous, shaped by the skillful work of man and filled with people who are authentic, frank and generous in turn.It is said that everything is greater in Texas, and I can confirm that the spirit, kindness and generosity with which I have been welcomed are really huge.”
“Brunello Cucinelli has had a significant impact on the luxury fashion industry, making him the clear choice for this year’s Neiman Marcus Award for Distinguished Service in the Field of Fashion,” said Lana Todorovich, Head of Neiman Marcus merchandise. “We are honored that Brunello has chosen to create a unique expression of his brand exclusively for our clients. His lofty designs resonate with his desire for impeccably crafted pieces that are true works of art.”
The Renewed Awards is more than a recognition program. The platform is one of the many ways the luxury retailer creates a differentiated halo effect for all partner brands and makes life extraordinary for its luxury customers. Brunello Cucinelli CEO Luca Lisandroni stated earlier this week during the company’s earnings call that the brand has seen an acceleration in sales since Brunello was revealed as the recipient of the Neiman Marcus Distinguished Service Award in the Campo de la Moda, further validating the modern vision of the program. The awards will bring exclusive activations of the honorees to Neiman Marcus customers throughout the year. Brunello Cucinelli will present a second exclusive collection for clients in the fall inspired by Hollywood glamour. Jonathan Anderson for LOEWE and Amina Muaddi, also winners of this year’s awards, will develop exclusive activities in the autumn and holiday period.
Neiman Marcus invites its customers to shop the Icon Collection online and in select stores including Dallas NorthPark, Houston Galleria, Northbrook, Beverly Hills, Fashion Island, San Francisco, San Diego, Michigan Avenue, Tysons Galleria and Scottsdale.
Icon Collection assets can be downloaded here. For more information and detailed history on the Neiman Marcus Awards, see the press kit.
ABOUT NEIMAN MARCUS Neiman Marcus is a Dallas-based luxury retailer that since 1907 has offered customers access to exclusive and emerging brands, early service and unique experiences. Every day, Neiman Marcus connects with customers around the world and delights them with exceptional experiences through its 36 US stores, one of the largest US luxury e-commerce platforms and personalization technology. and industry-leading distance selling. From delectable dining to indulgent beauty services, bespoke experiences and exclusive products, there is something for everyone. To stay up to date with the latest Neiman Marcus news and events, visit NeimanMarcus.com or follow the brand on Instagram, Facebook, YouTube and Twitter.
Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners and communities. Our legacy of innovation and culture of ownership guide our roadmap to revolutionizing luxury experiences. As one of the largest multi-brand luxury retailers in the United States, with the world’s most desired partner brands, we deliver exceptional products and intelligent services through our investments in data and technology. Leveraging the expertise of our more than 10,000 employees, we offer and extend a personalized luxury experience across our three channels: store, e-commerce, and distance selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective force to make life extraordinary. Our flagship brands include Neiman Marcus and Bergdorf Goodman. For more information, visit NeimanMarcusGroup.com.
ABOUT NM AWARDS The NM Awards are a new platform to recognize and amplify fashion luminaries globally. The platform includes the return of the prestigious Neiman Marcus Award for Distinguished Service in the Field of Fashion, a legacy established by Carrie Marcus Neiman and Stanley Marcus 85 years ago, as well as two expanded categories: the Neiman Marcus Award for Creative Impact in the Field of Fashion and the Neiman Marcus Award for Innovation in the Field of Fashion.
The Distinguished Service Award has been presented to more than 150 personalities from the luxury fashion industry, including Christian Dior, Coco Chanel, Yves Saint Laurent, Giorgio Armani, Grace Kelly, Karl Lagerfeld, Miuccia Prada, Oscar de la Renta, Ralph Lauren, Salvatore Ferragamo, Carolina Herrera, Estée Lauder and Baccarat, among others.
The revamped awards are an extension of the company’s growth strategy to revolutionize luxury experiences. They celebrate brand partners who share an interest in NMG’s innovative approach to retail and purpose-driven commitment to creating impact. As a relationship business, the rewards platform embodies the company’s differentiated business model, connecting brand partners with luxury customers in entirely new ways.
ABOUT BRUNELLO CUCINELLI The history of Brunello Cucinelli began in 1978 and has always been guided by the desire to respect the moral and economic dignity of humanity: to pursue healthy and balanced growth while protecting the beauties of nature, acting as ” adorable guardians”, are the main ethical principles that have shaped the life of the company. The adventure started from the intuition of dyeing cashmere knitwear and, from the beginning, its main objective has been to make high-quality creations that will last and be passed down to future generations. The Italian village of Solomeo is home to the company’s headquarters and has always been its beating heart: its natural and artistic beauties, together with the culture and rich traditions of the land, inspire the brand’s ongoing aesthetic pursuit of elegance. . The company sinks its roots in the history and legacy of great Italian craftsmanship, as well as in modern design, combining raw materials of the best quality, creativity and know-how.
Over time, the brand has developed a personal vision of the total look, which is reflected in the exclusive ready-to-wear collections for women, men and children, as well as in the lifestyle accessories line, which embody a sophisticated concept of contemporary elegance. The brand is distributed internationally through single-brand boutiques in the world’s major capitals and cities and in the most exclusive resorts, with a significant presence in selected multi-brand stores and department stores.
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