MONTREUX, Switzerland, March 28, 2023 /PRNewswire/ — Glion Institute of Higher Education today announced the launch, at its Swiss campuses, of a new Luxury Management Bachelor degree that will open the doors for you to a career in the multifaceted luxury industry.
From working in a Michelin-starred fine-dining restaurant to studying dedicated courses in Luxury Etiquette and Attitudes and Luxury Fashion Design, BBA students will gain the knowledge and skills necessary to build a successful career in the fine dining segment. luxury they choose.
Job opportunities for students graduating from this three and a half year program include personal luxury items; retail sale of luxury items; luxury brand marketing; yachts, private jets, automobiles; private banking; luxury hotels; events; high-end health and wellness clinics, real estate investment; haute cuisine, gastronomy and wines.
The seven-semester program, which already has an open call for the course that will begin in September 2023, will have two professional practices. In the first, scheduled for the second semester, students will delve into the world of luxury hospitality, where customer experience has become a model and example for the global luxury industry. The second will allow students to reflect on management skills in the workplace, providing a foundation for their last two semesters.
With business-focused academic learning at the foundation of the BBA, a key feature of this program is the level of interaction and connection it offers with industry. It includes a study tour, visits to luxury stores and manufacturing facilities, panel discussions and a business challenge.
Also, during their thesis or business project, students will have the opportunity to review business challenges or trends that are experienced in real life. In the business project, the objective is for them to collaborate with a “client” company in the luxury sector, under the direction of a teaching supervisor from the Glion Institute of Higher Education.
This program offers the essential combination of hard and soft skills to become a leader in modern work environments. The business elements cover areas such as corporate finance, digital marketing, data analytics, and strategic brand management; while social skills will help develop communication, talent management and change management.
The program begins with an immersion in the world of luxury, where introductory class modules are combined with internships at the luxury restaurant on campus, Maison Décotterd, as well as a two-week Luxury Gastronomy and Hospitality Masterclass.
“Our degree is the perfect preparation for a high-level leadership career in the international luxury industry,” said Frédéric Picard, CEO of the Glion Institute of Higher Education. “This uniquely specialized degree – combined with the professional experience of the internship – will open the doors to the most selective luxury employers, for whom rigor, skill and experience are prized assets. From the majesty of our award-winning Maison Décotterd from a Michelin star, to the exceptional range of luxury brands with which we are proud to collaborate, there is no other institution that integrates academic excellence and luxury status like we do.As specialists in business training in the sector of the luxury and hospitality, this is an exciting initiative that we hope will spark interest from students around the world, opening doors to dream roles that simply would not be available to more general business degrees.”
The complete modules of the BBA in Luxury Business are:
SEMESTER 1Foundations: Luxury x Hospitality (Introduction to the World of Luxury, Business Fundamentals, Luxury Hospitality, Luxury Gastronomic Experience, Business Applications). Glion
SEMESTER 2Professional immersion (24 weeks of internship in the hotel industry, Reflection on practice).
SEMESTER 3Luxury Management I (Luxury Economics and Sociology, Ultra-Luxury Products and Experiences, Luxury Fashion Design, Luxury Marketing Essentials, Talent and HR Management, Financial Statement Analysis, IT Business Tools, General Education ).Bulle
SEMESTER 4Luxury Management II (Business Trends in Luxury, Products and Services, Data Analysis, Design Thinking, Integrated Digital Marketing, Legal Environment of Luxury Industries, Corporate Finance, General Education).Bulle
SEMESTER 5Management Internships (24 weeks of internship in the luxury industry, Company Report).
SEMESTER 6 Strategic Luxury Leadership (Strategic Management of Luxury Brands, Retail and Other Physical Distribution Channels, Brand Value Creation in Luxury, Change Management in Luxury Organizations, Business and Academic Research Methods, International Markets and Finance , Supply Chain Management). Bulle
SEMESTER 7Luxury in the Digital Age (Omnichannel Opportunity for Luxury, Sustainable Luxury Design, New Technologies in the Luxury Business).Bulle
Visit the Glion Institute of Higher Education website for more information on the Bachelor’s in Luxury Business
Sobre Glion Institute of Higher Education
Founded in 1962, Glion Institute of Higher Education is a Swiss institution offering bachelor’s and master’s degrees in hospitality, luxury and finance to an international student body through three campuses in Switzerland and London, UK.
Glion is among the top five higher education institutions in the world for the management of the hospitality and leisure industry (Hospitality and Leisure Management since inclusion in the ranking in the year 2018 (QS World University Rankings by Subject, 2023).
Part of Sommet Education, a world leader in hospitality education, Glion is accredited by the New England Commission on Higher Education (NECHE).
For more information, visit glion.edu
Anouck Weiss, CHIEF COMMUNICATION OFFICER, media@sommet-education.com
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